Open Programmes

Discover the ESADE Executive Education Open Programme Portfolio

ESADE Open Programmes include a wide range of Programmes aimed at executives at different stages of their career development. 

Our Executive Development Programmes' main goal is that their participants are able to exponentially improve their decision-making skills when facing new paradigms, to influence their teams more effectively and that together, they help their organizations to occupy positions of success in a sustained manner.

Our Specialised Programmes focus on a specific area of ​​knowledge such as leadership, digital transformation, finance or marketing, among others.

The Specific Industry Programmes attend to the particularities of professionals from sectors such as the Public Administrations and the health sector, which have specific needs and require different management techniques.

Whichever programme they choose, our participants are sure to be part of a world renowned institution that designs each programme with the most updated and innovative contents in order to provide differential value to executive training and therefore to our mission, which is nothing more than #InspiringFutures.

Programme for Management Development - PMD®

Accept the challenge. Lead your career.

Programmes

Programa de Dirección Comercial – PDC

Programme that covers the entire commercial area with two face-to-face modules (Marketing and Sales), reinforced each one of them with the integration of the MarkPlan virtual module.

Marketing Management Programme

Consolidate your career in the commercial area and boost the immersion in Marketing from three axes: the Marketing Process, the Challenges and Innovation in Marketing and the executive profile development.

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Digital Marketing

Master the digital transformation of marketing with 360º strategies, KPI analysis and new digital methodologies, tools and platforms. The programme focuses on helping you to solve the real problems marketing is facing, combining online and offline strategies.

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Legal Tech

The objective of this course is that you understand what Legal Tech is. You will take a tour of the most important aspects of Legal Tech. We will explain complex technical concepts in an accessible way. You will acquire fundamental knowledge to develop a critical vision, and at the end of the course you will be able to identify which technologies and tools can provide strategic value to your legal team and your clients and which not.

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KAM: building relationships with strategic clients

With this tactical and practical programme, participants will be prepared to implement and develop a KAM: building relationships with strategic clients programme for key clients in the development of the company's strategy, with a commercial focus that will be directed from the General Management and that will have implications in all areas of the company.

Sales Management Programme

Concepts and tools to analyze, redesign and implement winning sales strategies, improving relations and results with customers, while optimizing the performance of sales team.

  • Format

    In-class

  • Language

    Spanish

  • Fees

    See edition

  • See programme

Directors Programme

Knowledge, tools and resources to be part of a 21st Century Board of Directors, in a collaborative environment where the exchange of ideas and experiences takes precedence.

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Omnichannel & e-Commerce Strategies

The main objective of the program is to provide participants with the necessary knowledge to be able to successfully design an omnichannel strategic plan & e-commerce and learn how to implement it.

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Trade marketing: the shopper at the center of the strategy

The programme is aimed at those marketing and sales professionals who wish to lead the necessary strategies to get the product to the client and make their experience fully satisfactory.

In order to extract the maximum potential from the formative experience, we require that the students have basic marketing knowledge.

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Influence Management

Influence enables executives to have a positive impact on the members of their teams and other people around them. Discover the secrets behind this influence and develop the power of leadership to motivate and achieve the behaviours and results you expect from people in your organisation.

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Digital Transformation: the New Consumer

In the online program Digital Transformation: the New Consumer, you will learn to respond in real time to the new demands related to the sector, developing a different strategy that will improve customer relations and bring value to the company.

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eSports for Marketing Strategies

The eSports for Marketing Strategies Online Program “Get in the Real Game” is the result of hours of research and practical application in the eSports environment in collaboration with Play the game consulting. The main objective of the program is to recognize the differential value of eSports as a marketing channel in which to invest.

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Marketing Intelligence & Consumer Insights

For marketers it is essential to know their consumers and obtain insights from the data to make the best decisions.
This program will provide you with the vision and essential tools to place the consumer at the center of the organization and improve your marketing actions.

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B2B Sales Management

The Open Program "B2B Sales Management" will help you transform your Sales Managment and will drive you to implement changes in your team to generate business so optimal.

Testimonial

  • Laura Ros

    ESADE enriched me both personally and professionally. It prepared me to better face the job market; it provided me with qualifications and a critical spirit as well as a series of skills and knowledge that have been very valuable for my career. And, it also instilled in me something I think is fundamental for the world in which we live: responsibility, responsibility towards our teams and clients. ESADE is truly concerned with the ethical responsibility of the executives it trains and it strives to transmit this social responsibility that executives leading a team of people have.

Discover our 2018-2019 Programme Portfolio

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