Marketing Management, Sales & Digital Strategy

Integrate marketing creativity with sales effectiveness and the power of data. Our programs prepare you to design omnichannel strategies, manage Key Accounts (KAM), and lead high-performance commercial teams in an ecosystem where customer experience and technology define competitive advantage.

Luxury Marketing & Management

Specialize in one of the world's most demanding and profitable sectors. Learn to manage high-value brands, create exclusive experiences, and master brand equity strategies specific to the luxury and fashion industries.

Discover the program

There are a total of 7 programs available

Executive Master in Marketing and Sales – EMMV

new

NEW PROGRAM
Prepare for senior leadership by combining strategic vision, leadership, and AI mastery. This program integrates Marketing and Sales to help you make high-impact decisions, accelerating your career through real-world cases and insights from top executives.

Format:

In-class
Fees:

32.000€
Next edition:

15/10/26
See programExecutive Master in Marketing and Sales – EMMV

Executive Master in Marketing and Sales - EMMS

The Executive Master in Marketing and Sales, in partnership with SDA Bocconi, is aimed at experienced professionals who want to boost their strategic and commercial profile without interrupting their careers. Over 13 months, this part‑time program combines the latest trends in marketing and sales with hands‑on leadership skill development through on‑campus modules across Europe, guided online learning and real‑world company projects. It’s the smartest way to learn while you work, make an immediate impact in your organization and expand your network in a diverse, collaborative environment.

Format:

Blended
Fees:

42.000€
Next edition:

08/03/27
See programExecutive Master in Marketing and Sales - EMMS

Advanced Sales Management Program

Concepts and tools to analyze, redesign and implement winning sales strategies, improving relations and results with customers, while optimizing the performance of sales team.

Format:

In-class
Fees:

See edition
Next edition:

08/02/27
See programAdvanced Sales Management Program

The Global CCO: Dirección de la Reputación, Marca, Comunicación y ESG

A pioneering and transversal programme, created by and for managers from all areas, which returns to an in-class format in Spain and will remain online for professionals from Latin America.

The revolution of intangibles is transforming the corporate world, management teams and boards of directors, but there is still a need to professionalise their management in order to strengthen corporate reputation, financial resilience and trust in a digitalised world, with uncertain, changing and complex social, geopolitical and economic environments.

Designed to offer the keys to self-differentiate and earn the social licence to operate, mitigate risks in the face of future crises and be the leader that connects business and society in the new "stakeholders’ capitalism and intangibles".

Format:

In-class
Fees:

See edition
Next edition:

01/06/26
See programThe Global CCO: Dirección de la Reputación, Marca, Comunicación y ESG

B2B Management

Transforming your B2B Company for Better, Predictable and Scalable Business

Format:

In-class
Fees:

See edition
Next edition:

06/07/26
See programB2B Management

Strategic Sales Management

Online

Create market spaces where there is no competitor presence. Move from a position of adapting to buyer needs to focusing on sales management grounded in forward-thinking vision.

Format:

Online
Fees:

2.900€
Next edition:

19/05/26
See programStrategic Sales Management

Luxury Marketing Management

Online

Do you know what the most important difference between a standard product and a luxury product is? Its cover letter. And it is changing a lot. Digitalization, new consumer profiles and the irruption of Asia in the luxury market are just some of the factors worth watching.

Format:

Online
Fees:

2.900€
Next edition:

19/05/26
See programLuxury Marketing Management

Raquel Martínez

Marketing and Communications Manager, 4YFN

You do the business project at the same time you're completing the program. This way, you apply the skills, competencies and knowledge you acquire through the program directly to a concrete problem for a company with very specific needs. The final presentation with your team in front of that same company is the culmination of this unique learning experience.
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