Marketing and Sales Programmes


Executive Master in Marketing and Sales - EMMS

The Executive Master in Marketing & Sales (EMMS) is a unique, 14-month degree program for ambitious executives wanting to move their career forward rapidly. It is the smartest way to learn while you work and the best alternative to a conventional MBA Marketing & Sales program.

Marketing Management Programme

Consolidate your career in the commercial area and boost the immersion in Marketing from three axes: the Marketing Process, the Challenges and Innovation in Marketing and the executive profile development.

Programa de Dirección Comercial – PDC

Programme that covers the entire commercial area with two face-to-face modules (Marketing and Sales), reinforced each one of them with the integration of the MarkPlan virtual module.

Marketing and Sales Programme

Programme to develop leaders who know how to make a correct market analysis, able to choose appropriate marketing and sales strategies, and with a mastery of the tools for implementing these strategies.

Sales Management Programme

Concepts and tools to analyze, redesign and implement winning sales strategies, improving relations and results with customers, while optimizing the performance of sales team.

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eSports for Marketing Strategies

The eSports for Marketing Strategies Online Program “Get in the Real Game” is the result of hours of research and practical application in the eSports environment in collaboration with Play the game consulting. The main objective of the program is to recognize the differential value of eSports as a marketing channel in which to invest.

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Trade marketing: the shopper at the center of the strategy

The programme is aimed at those marketing and sales professionals who wish to lead the necessary strategies to get the product to the client and make their experience fully satisfactory.

In order to extract the maximum potential from the formative experience, we require that the students have basic marketing knowledge.

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B2B Sales Management

The Open Program "B2B Sales Management" will help you transform your Sales Managment and will drive you to implement changes in your team to generate business so optimal.


Digital Marketing

Master the digital transformation of marketing with 360º strategies, KPI analysis and new digital methodologies, tools and platforms. The programme focuses on helping you to solve the real problems marketing is facing, combining online and offline strategies.

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Omnichannel & e-Commerce Strategies

The main objective of the program is to provide participants with the necessary knowledge to be able to successfully design an omnichannel strategic plan & e-commerce and learn how to implement it.

Marketing and Sales for a new environment

Discover our programmes

ESADE Executive Education offers an extensive portfolio of executive programmes in marketing and sales designed for experienced professionals. The longer programmes, such as the Executive Master and the diploma programmes, allow participants to consolidate and deepen their knowledge of marketing and sales while also acquiring a comprehensive vision of management. 
The shorter, more focused programmes are oriented towards achieving short-term results. They offer a vision of important issues currently faced by executives in today’s new global and digital world. 

  • Raquel Martínez

    You do the business project at the same time you're completing the programme. This way, you apply the skills, competencies and knowledge you acquire through the programme directly to a concrete problem for a company with very specific needs. The final presentation with your team in front of that same company is the culmination of this unique learning experience.

We’ll advise you

We have a full team of professionals available to work with you and help you to manage your career.

Find your programme

Use our programme recommender to find out which one suits you best. Start with the first search criterion.

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