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Marketing Management, Sales & Digital Strategy

Connect with the customer, lead the market, and boost revenue.

Integrate marketing creativity with sales effectiveness and the power of data. Our programs prepare you to design omnichannel strategies, manage Key Accounts (KAM), and lead high-performance commercial teams in an ecosystem where customer experience and technology define competitive advantage.

Luxury Marketing & Management

Specialize in one of the world's most demanding and profitable sectors. Learn to manage high-value brands, create exclusive experiences, and master brand equity strategies specific to the luxury and fashion industries.

Discover the programLuxury Marketing & Management

Marketing Management, Sales & Digital Strategy Programs

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There are a total of 6 programs available

Executive Master in Marketing and Sales - EMMS

The Executive Master in Marketing and Sales, in partnership with SDA Bocconi, is aimed at experienced professionals who want to boost their strategic and commercial profile without interrupting their careers. Over 13 months, this part‑time program combines the latest trends in marketing and sales with hands‑on leadership skill development through on‑campus modules across Europe, guided online learning and real‑world company projects. It’s the smartest way to learn while you work, make an immediate impact in your organization and expand your network in a diverse, collaborative environment.

The Global CCO: Dirección de la Reputación, Marca, Comunicación y ESG

A pioneering and transversal programme, created by and for managers from all areas, which returns to an in-class format in Spain and will remain online for professionals from Latin America.

The revolution of intangibles is transforming the corporate world, management teams and boards of directors, but there is still a need to professionalise their management in order to strengthen corporate reputation, financial resilience and trust in a digitalised world, with uncertain, changing and complex social, geopolitical and economic environments.

Designed to offer the keys to self-differentiate and earn the social licence to operate, mitigate risks in the face of future crises and be the leader that connects business and society in the new "stakeholders’ capitalism and intangibles".

  • Raquel Martínez

    Raquel Martínez

    Marketing and Communications Manager, 4YFN

    You do the business project at the same time you're completing the program. This way, you apply the skills, competencies and knowledge you acquire through the program directly to a concrete problem for a company with very specific needs. The final presentation with your team in front of that same company is the culmination of this unique learning experience.

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Esade Barcelona

Call us +34 932 806 162

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Esade Madrid

Call us +34 913 597 714

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