Sports and Entertainment industry transformation with a focus on generating new revenue streams and accelerating the existing ones.
Program Information
The sports, entertainment, and media industry faces a crucial challenge that holds the key to its future: how to build more scalable businesses from the attention it generates? Moreover, how can it sustain and elevate this attention amidst the ever-increasing array of entertainment alternatives?
Immerse yourself in a unique program in Barcelona, where you will learn from world-class professionals, collaborate with fellow executives, athletes, and artists, and gain invaluable insights from real-life case studies.
This program is for
- C-Level executives and Area Directors in the Sports & Entertainment industry willing to lead in its transformation.
- Senior executives in related industries (Investment, Partnerships, Management, Media, etc.) aiming to have a deeper understanding of the industry’s business dynamics and management best practices.
- Senior executives in other industries willing to migrate their careers to C-Level or Director roles in Sports & Entertainment.
Program content
Program methodology
of the program will take place live online during the initial weeks
will happen in Esade’s Barcelona Campus during one week, including special visits to world class sports & entertainment organizations
The Moments methodology
The sessions will be oriented towards one of these three categories depending on the topic and focus.
Moment to Inspire
Masterclasses to share trends, knowledge and vision.
Moment to Share
Case studies, experiences, open discussions, networking.
Moment to Play
Practical implementation through workshops and experimentation.
This program will help you find answers to the following questions:
- What is the right organizational model for a sports organization to maximize revenue generation?
- How to conceive, build, and develop new revenue streams?
- How should the existing revenue streams evolve?
- How to maximize fan engagement with a focus on revenue acceleration?
- What are the latest developments in fan engagement, the attention battle, and the media landscape?
- How should my organization make the most out of digital business models and initiatives?
- How will existing and upcoming technologies impact my business and capacity to generate revenue?
- How to deal and maximize the value of the talent involved to succeed in the industry?
- How my brand will be crucial to succeed and maximize revenue?
- How to lead in a transformation environment?
-
![Andrea Cappi]()
Global Brand Director at Unilever
“The first edition of the Management and Transformation in Sports and Entertainment course was a terrific experience. Through a mix of online and F2F sessions, delivered by world-class speakers and experts, I learnt about key challenges and opportunities of an industry that not only is incredibly relevant for consumer brands, but that I am also very passionate about. I came back from Barcelona determined to put my learnings into action, hoping to help drive positive change and innovation. Totally recommended!“
-
![Tamara Willems]()
Account Executive at Jevnet. Ex-Head of Marketing Strategy FC Barcelona
“The program has allowed me to understand and given me tools to manage the delicate powers at play between athletes, IPs and business with transformative innovation as the key to balance all three“
-
![Mikel Rubiño]()
Founder and CEO at Athlos Sports Travel
“Attending the Business Management and Transformation in Sports and Entertainment Program has been an incredible experience. The level of the speakers was outstanding, featuring industry professionals who have operated at the highest level—in the most prestigious clubs worldwide and in top leadership roles. Highly recommended for the exceptional treatment and, above all, the on-campus experience at Esade, where the value is truly priceless“.
Program features
- First edition: from October 14th to November 6th (online sessions) and from November 17th to November 22nd (in-class sessions)
- Language: English
- Limited seats
- 66 hours hybrid program
- Online sessions + 6 days in Esade headquarters in Barcelona
- With world-class professionals and cases from the industry and Esade teachers
- Alumni program with meetups and activities
Program benefits
- Top industry executives will challenge the class in making complex business decisions around real-life situations.
- World-class industry professionals will discuss their views on the transformation of key areas of the industry.
- We will visit and learn from how top sports & entertainment organizations operate and evolve their business units.
- Top Esade Faculty will share proven strategic and operational models to properly lead and operate organizations in the industry.
- We will go deep into the 3 key business areas for the industry’s future: the brand, fan engagement and digital business.
- All participants will join the alumni club, a think tank community that will drive the industry’s transformation with ideas exchange, webinars and events once the program is finished.
Faculty
Marc Cortés
Associate Professor, Department of Marketing
Partner and general director of RocaSalvatella, a strategic consulting firm specialized in the digital transformation of businesses. He has also participated in the design and implementation of digital transformation and e-Commerce processes for Spanish and international companies, as an expert in business development and digital transformation. In addition, he is a professor of Digital Business within this Executive Master and, since 1999, he has collaborated as an adjunct professor in the Marketing Management department.
Enric Llopart
Co-founder D2F Partners
Ex-Director Barça Digital.
Enric is a specialist in digital transformation, with 20+ years of experience and an international career. He has worked mostly for companies in sports, entertainment, leisure and banking industries. He played a key role in the transformation of FC Barcelona, one of the biggest sports clubs in the world, and was involved in transformational projects for organizations such as Disney Parks & Resorts or BBVA.
Peter Moore
Former CEO at Liverpool FC
Previously in leadership roles at Unity, Electronic Arts, Microsoft Xbox and Sega.
Ivan Bofarull
Chief Innovation Officer and teaching faculty at Esade
An expert in disruptive innovation, Ivan is the Chief Innovation Officer at Esade, where he also teaches executive programs. He has designed and led innovation courses for senior executives at global companies such as Caixabank, Biogen, Grifols, HP, Porsche, and Iberdrola. He directs Moonshot Thinking for Entrepreneurs, a leadership program in collaboration with MIT. Ivan has advised Georgetown University, worked with leaders in Silicon Valley, and was recognized by Forbes as a “top futurist”.
Ben Sherwood
Founder at Mojo Sports
Former President of Disney-ABC Television Group and ABC News.
Didac Lee
Entrepreneur and investor from Figueres
Former FC Barcelona Board Member (Digital Area).
Borja de Altolaguirre
Chief Revenue Officer at Team Heretics
Former Senior Consultant at PSG and Senior Director of Partnerships at NBA
Glòria Batllori
Senior Lecturer, Department of Economics, Finance and Accounting
Contracted Doctoral Professor URL. Academic Director of the Multinational MBA.
Marco Bertini
Professor in the Department of Marketing at Esade and Director of Open Programs.
Marco Bertini is an expert in monetization and pricing. He holds a Doctorate in Business Administration from Harvard Business School and an MBA from IESE. He leads the Open Enrollment area at Esade and is also a professor at URL. His research has been published in top-tier journals such as the Journal of Marketing and Marketing Science, as well as in Harvard Business Review and MIT Sloan Management Review. He has taught at institutions including London Business School, INSEAD, Oxford, and Columbia, and has collaborated with Fortune 500 companies, governments, and nonprofit organizations.
Chus Bueno
Managing Director at Legends Spain & Portugal, ex-VP Europe NBA
Former VicePresident Europe at NBA.
Franc Carreras
Academic Assistant, Department of Marketing
Digital Marketing and Business lecturer and entrepreneur
Marc Correa
Senior Lecturer, Department of People Management and Organisation at Esade.
Marc Correa is a Professor in the Department of People Management and Organization at Esade. He has held several leadership roles at Esade, including Dean of Executive Education, Associate Dean of Executive Masters, and Deputy Dean for Programs. He also co-led the online education initiative for Executive Education. Marc holds a Ph.D. in Business Administration and Management from Universitat Ramon Llull and is a Harvard University Fellow.
Guillem Graell
Co-founder at D2F Partners, ex-CMO FC Barcelona
Paco Latorre
Co-founder at D2F Partners
Former Director at Barça Studios. Previously at America’s Cup, Team Alinghi and Dorna (MotoGP).
Enric Llopart
Co-founder D2F Partners
Ex-Director Barça Digital.
Enric is a specialist in digital transformation, with 20+ years of experience and an international career. He has worked mostly for companies in sports, entertainment, leisure and banking industries. He played a key role in the transformation of FC Barcelona, one of the biggest sports clubs in the world, and was involved in transformational projects for organizations such as Disney Parks & Resorts or BBVA.
Ferran Prieto
CEO & Managing Director Gasol16 Ventures
Co-Founder and Managing Partner Everest Talent Management.
Lidia Sánchez
Senior Manager of Trading Performance and Optimization at DAZN
Former Head of Digital Analytics at FC Barcelona.
Alumni Club
As a program participant, you will join Esade’s alumni, as well as the program's Alumni Club, a community of executives that will be at the forefront of the Sports & Entertainment industry transformation.
This community will have ongoing communication channels to connect and exchange ideas and will organize webinars and special events during the year for its members.
Download Brochure
Thank you for your interest
You will be contacted shortly to receive the brochure and additional information about this program.