Sports and Entertainment industry transformation with a focus on generating new revenue streams and accelerating the existing ones.
Upcoming editions and fees
10 September 2024
- 19 October 2024
Barcelona
Blended
English
The program has diverse online introductory sessions.
The main bulk of program hours will take place during an in-person week in Barcelona.
Program Information
The sports, entertainment, and media industry faces a crucial challenge that holds the key to its future: how to build more scalable businesses from the attention it generates? Moreover, how can it sustain and elevate this attention amidst the ever-increasing array of entertainment alternatives?
Immerse yourself in a unique program in Barcelona, where you will learn from world-class professionals, collaborate with fellow executives, athletes, and artists, and gain invaluable insights from real-life case studies.
Program features
First edition: from September 10th to October 3rd (online sessions) and from October 14th to October 19th (in-class sessions)
Language: English
Limited seats
66 hours hybrid program
Online sessions + 6 days in Esade headquarters in Barcelona
With world-class professionals and cases from the industry and Esade teachers
Alumni program with meetups and activities
Program methodology
30%
of the program will take place live online during the initial weeks
70%
will happen in Esade’s Barcelona Campus during one week, including special visits to world class sports & entertainment organizations
Program Content
The Moments methodology
The sessions will be oriented towards one of these three categories depending on the topic and focus.
Moment to Inspire
Masterclasses to share trends, knowledge and vision.
Moment to Share
Case studies, experiences, open discussions, networking.
Moment to Play
Practical implementation through workshops and experimentation.
C-Level executives and Area Directors in the Sports & Entertainment industry willing to lead in its transformation.
Senior executives in related industries (Partnerships, Management, Media, etc.) aiming to have a deeper understanding of the industry’s business dynamics and driving forces.
Senior executives in other industries willing to migrate their careers to C-Level or Director roles in Sports & Entertainment.
Program benefits
Top industry executives will challenge the class in making complex business decisions around real-life situations.
World-class industry professionals will discuss their views on the transformation of key areas of the industry.
We will visit and learn from how top sports & entertainment organizations operate and evolve their business units.
Top Esade Faculty will share proven strategic and operational models to properly lead and operate organizations in the industry.
We will go deep into the 3 key business areas for the industry’s future: the brand, fan engagement and digital business.
All participants will join the alumni club, a think tank community that will drive the industry’s transformation with ideas exchange, webinars and events once the program is finished.
Alumni Club
As a program participant, you will join Esade’s alumni, as well as the program's Alumni Club, a community of executives that will be at the forefront of the Sports & Entertainment industry transformation.
This community will have ongoing communication channels to connect and exchange ideas and will organize webinars and special events during the year for its members.
Download Brochure
Thank you for your interest
You will be contacted shortly to receive the brochure and additional information about this program.
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