Digital Transformation Programmes

Programmes

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Digital Marketing

Master the digital transformation of marketing with 360º strategies, KPI analysis and new digital methodologies, tools and platforms. The programme focuses on helping you to solve the real problems marketing is facing, combining online and offline strategies.

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Digital Transformation: the New Consumer

In the online program Digital Transformation: the New Consumer, you will learn to respond in real time to the new demands related to the sector, developing a different strategy that will improve customer relations and bring value to the company.

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Digital Twins

Thanks to Digital Twins technology it is possible to accurately simulate all types of future scenarios that a product or service will have before it is built. This simulation is a virtual replica based on data from a physical object. However, this technology is used beyond simply designing and building, it can help in various areas, such as managing a city or preparing a patient for an operation.

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La Inteligencia Artificial en los Negocios

This program offers us a practical approach to Artificial Intelligence applied to business with a holistic approach that provides the knowledge and confidence necessary to design strategies and lead teams collaborating effectively with scientists and data engineers, transforming the organization strategically innovative and sustainable, in addition to obtaining competitive advantages in a digitalized and data-based environment.

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Executive Master in Business Analytics - EMIBA

Learn to extract intelligence from data and know the technological and analytical features of Big Data to lead the analytical transformation in your company. Maximum specialization from a solid management base.

  • Format

    In-class, Blended

  • Language

    Spanish

  • Fees

    24.900€

  • See programme
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Executive Diploma in Business Analytics

You will learn to extract intelligence from data and know the technological and analytical features of Big Data to lead the analytical transformation in your company.

  • Format

    In-class, Blended

  • Language

    Spanish

  • Fees

    13.500€

  • See programme

Digital leadership

Participants in the programme will acquire the knowledge and skills needed to face digitalisation, that affects products, services, business models, and the ecosystems where businesses compete. Organisational innovation is needed to redefine governance models and develop operations.

Digital transformation opens up new opportunities.

Ready to take advantage of them?

Business strategy clearly requires the sophisticated use of these new technologies. To help business executives and professionals to lead these changes, ESADE has developed a portfolio of programmes on digital subjects. These programmes target senior executives who require a strategic vision of the changes brought about by the new digital environment as well as executives in the early stages of their professional lives who need a vision that will enable them to specialise in order to grow.

  • Ángeles García Molero

    Very interesting and, above all, very useful, the programme provides a high-level strategic vision of the keys to digital marketing. This is essential for any marketing professional. It is also a great opportunity to hear about success stories and trends and to interact with professionals whose concerns are very similar to yours. Also, the faculty are fantastic.

We’ll advise you

We have a full team of professionals available to work with you and help you to manage your career.

Find your programme

Use our programme recommender to find out which one suits you best. Start with the first search criterion.

What topics interest you?