Programmes
Esade Executive Education offers an extensive portfolio of executive programmes in marketing and sales designed for experienced professionals. The longer programmes, such as the Executive Master and the diploma programmes, allow participants to consolidate and deepen their knowledge of marketing and sales while also acquiring a comprehensive vision of management.
The shorter, more focused programmes are oriented towards achieving short-term results. They offer a vision of important issues currently faced by executives in today’s new global and digital world.
There are a total of 8 programs available
Digital Marketing
Master the digital transformation of marketing with 360º strategies, KPI analysis and new digital methodologies, tools and platforms. The program focuses on helping you to solve the real problems marketing is facing, combining online and offline strategies.
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Format:
Online
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Fees:
2.500€
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Next edition:
28/05/24
- See program, Digital Marketing
KAM: building relationships with strategic clients
With this tactical and practical program, participants will be prepared to implement and develop a KAM: building relationships with strategic clients program for key clients in the development of the company's strategy, with a commercial focus that will be directed from the General Management and that will have implications in all areas of the company.
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Format:
Online
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Fees:
2,500€
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Next edition:
28/05/24
- See program, KAM: building relationships with strategic clients
Luxury Marketing Management
Do you know what the most important difference between a standard product and a luxury product is? Its cover letter. And it is changing a lot. Digitalization, new consumer profiles and the irruption of Asia in the luxury market are just some of the factors worth watching.
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Format:
Online
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Fees:
2.500€
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Next edition:
28/05/24
- See program, Luxury Marketing Management
Marketing and retailing channel strategies
The flow of information, impacts and interactions between companies and customers have increased exponentially due to the expansion of new technologies. The number of possible channels has been multiplied to make the offer of our products available to the various consumer groups.
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Format:
Online
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Fees:
2.500€
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Next edition:
28/05/24
- See program, Marketing and retailing channel strategies
Marketing Intelligence & Customer Analytics
For marketers it is essential to know their consumers and obtain insights from the data to make the best decisions.
This program will provide you with the vision and essential tools to place the consumer at the center of the organization and improve your marketing actions.
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Format:
Online
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Fees:
2.500 €
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Next edition:
28/05/24
- See program, Marketing Intelligence & Customer Analytics
Specialization Program in Business Analytics
Design strategies capable of achieving your business objectives by harnessing the latest data analytics technologies and turn your decision-making power into competitive differentiation through cutting-edge technology.
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Format:
Blended
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Fees:
8.100€
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Next edition:
28/05/24
- See program, Specialization Program in Business Analytics
e-Commerce Management
Starting an e-Commerce is much more than setting up a website. The journey begins with the choice of the business model and does not end with the purchase, but continues until the management of the shipment and the after-sales service. Wanted: looking for professionals capable of directing the entire process.
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Format:
Online
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Fees:
2.500€
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Next edition:
01/10/24
- See program, e-Commerce Management
Legal Marketing and Business Development
Industry experts predict that more than 30% of legal work will be standardizable. Firms will have to opt for a particular business model: either focusing on work that can be standardized or conducting more “sophisticated” work for singular, complex processes with high returns.
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Format:
Online
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Fees:
€2,500
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Next edition:
01/10/24
- See program, Legal Marketing and Business Development
Marketing and Sales for a new environment
Discover our programmes
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![Raquel Martínez]()
Marketing and Communications Manager, 4YFN
You do the business project at the same time you're completing the program. This way, you apply the skills, competencies and knowledge you acquire through the program directly to a concrete problem for a company with very specific needs. The final presentation with your team in front of that same company is the culmination of this unique learning experience.
See Linkedin profile
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Find your program
Choose at least one of these options depending on your preferences, and we will help you to find the program that best suits you