Informative Sessions

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Mobile Augmentation: Extending Experiences beyond Mobile

21 November 2019
19:00 - 20:30
ESADE · Building 3

We invite you to this session with Professor Mallart during which he will reflect on how mobility applications are evolving into new "expanded" user experiences, by combining technologies such as virtual reality, artificial intelligence and voice-based interactions, which are transforming the concept of app to a new reality.

This event will be held in Spanish
It will take place in Av. d'Esplugues, 92-96, 08034 Barcelona

Mobile Augmentation: Extending Experiences beyond Mobile

21 November 2019
19:00 - 20:30
ESADE · Building 3

We invite you to this session with Professor Mallart during which he will reflect on how mobility applications are evolving into new "expanded" user experiences, by combining technologies such as virtual reality, artificial intelligence and voice-based interactions, which are transforming The concept of app to a new reality.

This event will be held in Spanish
It will take place in Av. Esplugues, 92-96

Finance for non-financial Executives - Informational session

26 November 2019
19:00 - 20:00
ESADE · Campus Barcelona

Come and learn about the programme that provides you with the tools you need to make decisions on finance.

This event will be held in Spanish
It will take place in Av. Esplugues, 92-96

Sales Management Programme - Informational session

26 November 2019
19:00 - 20:30
ESADE · Campus Barcelona.

Come to the information session with Carlos Jordana, programme director. We will explain how to acquire a global and integrated knowledge of the processes and methodologies applied by leading companies to overcome in the market.

This event will be held in Spanish
It will take place in Av. Esplugues, 92-96

Advanced Data Analytics in Business: A real case study.

27 November 2019
19:00 - 20:30
ESADE Barcelona - Building 3

Attend the master class of Professor Lali Soler if you want to have the opportunity to study, analyze and solve a real business case from a data analysis perspective. A session that will combine some theoretical concepts about the new techniques of data analysis and artificial intelligence as well as its implementation through the study of a real business case with real data (duly anonymised). An effective and intense immersion in data analysis techniques and their application in the business field.

This event will be held in Spanish
It will take place in ESADE Barcelona - Building 3, Av.Esplugues, 92-96, Barcelona, 08034, Spain

Account Based Marketing: a new strategy to grow in strategic customers

28 November 2019
19:00 - 20:30
Esade Madrid Campus

The Account Based Marketing (ABM) has become in recent years one of the business strategies most adopted by companies to grow with their most important customers. The ABM combines the strategic approach and the concern for the insights of customers of the Marketing function, with the focus on results and concrete actions that require sales.
We invite you to know the kind of content you can find in the PDC participating in this event, exclusively for Esade Alumni. With Professor Jaime Castelló we will explore the most relevant concepts of ABM, as well as the keys to its implementation and how it differs or resembles more common strategies such as Key Account Management.

This event will be held in Spanish
It will take place in Mateo Inurria, 25-27