Business Management & Transformation in Sports & Entertainment

Borja leads international partnerships at the MotoGP organizer. He has a robust background in the global sports and entertainment industry, having held senior positions at: The NBA, Paris Saint-Germain (PSG) and Team Heretics.

Contracted Doctoral Professor URL. Academic Director of the Multinational MBA.

Marco Bertini is an expert in monetization and pricing. He holds a Doctorate in Business Administration from Harvard Business School and an MBA from IESE. He leads the Open Enrollment area at Esade and is also a professor at URL. His research has been published in top-tier journals such as the Journal of Marketing and Marketing Science, as well as in Harvard Business Review and MIT Sloan Management Review. He has taught at institutions including London Business School, INSEAD, Oxford, and Columbia, and has collaborated with Fortune 500 companies, governments, and nonprofit organizations.

Jordi is a defining figure in European basketball who served as the founding CEO of Euroleague Basketball from 2000 to 2022. He transformed the competition into a global powerhouse through commercial and governance innovation, building on his earlier work structuring the Spanish ACB. 

An expert in disruptive innovation, Ivan is the Chief Innovation Officer at Esade, where he also teaches executive programs. He has designed and led innovation courses for senior executives at global companies such as Caixabank, Biogen, Grifols, HP, Porsche, and Iberdrola. He directs Moonshot Thinking for Entrepreneurs, a leadership program in collaboration with MIT. Ivan has advised Georgetown University, worked with leaders in Silicon Valley, and was recognized by Forbes as a “top futurist”.

Michael founded Sports Investment Partners LLP in 2010, Europe’s first sports-focused investment vehicle, recently leading the exit of Supponor to Bruin Capital. He currently advises Apex Capital, Mercury 13, and SEH, while formerly serving as a senior executive at FIFA, where he managed strategic global investments, big data, and the organization's entry into gaming and esports.

Digital Marketing and Business lecturer and entrepreneur

Marc drives global marketing, growth and digital strategy across the Kings League ecosystem. With over 15 years of experience bridging the FMCG and sports sectors, he previously held senior leadership roles at FC Barcelona, PepsiCo, and Danone, specializing in brand innovation and commercial growth.

Marc Correa is a Professor in the Department of People Management and Organization at Esade. He has held several leadership roles at Esade, including Dean of Executive Education, Associate Dean of Executive Masters, and Deputy Dean for Programs. He also co-led the online education initiative for Executive Education. Marc holds a Ph.D. in Business Administration and Management from Universitat Ramon Llull and is a Harvard University Fellow.

Partner and general director of RocaSalvatella, a strategic consulting firm specialized in the digital transformation of businesses. He has also participated in the design and implementation of digital transformation and e-Commerce processes for Spanish and international companies, as an expert in business development and digital transformation. In addition, he is a professor of Digital Business within this Executive Master and, since 1999, he has collaborated as an adjunct professor in the Marketing Management department.

Co-founder of the Sports Business Consultancy D2F Partners and Managing Partner at the endurance brand Everesting. Formerly the CMO of FC Barcelona (2017–2021), he led the club's global direct-to-fan strategy and the launch of Barça Studios, drawing on extensive executive experience at major consumer brands like P&G and Chupa-Chups.

Co-founder of the Sports Business Consultancy D2F Partners and Managing Partner at the endurance brand Everesting. Formerly the Director of Barça Studios (2015–2022), where he led creative strategy and content distribution, he previously held executive communication roles at the America's Cup and MotoGP/Dorna Sports.

Didac Lee is a Managing Partner at Galdana Ventures and a serial entrepreneur who has founded multiple tech companies, including a unicorn, generating over €400m in turnover. For a decade, he served on the Board of Directors at FC Barcelona, where he pioneered the club’s digital transformation by establishing Barça Digital and Barça Studios. Recognized as the 2019 Entrepreneur of the Year, he holds a degree in computer engineering and executive credentials from IESE and UC Berkeley.

Co-founder of the Sports Business Consultancy D2F Partners and Managing Partner at the endurance brand Everesting. Formerly the Director of Barça Digital (2018–2021), where he led global digital strategy, subscription products, and esports, he previously held strategic agency roles managing major clients such as Disney and BBVA.

IQArena is a research studio that develops custom case studies for top business schools. Specializing in the intersection of sports and strategy, he crafts educational content based on real-world challenges faced by global organizations such as Ironman, Spartan Race, and Bayer Leverkusen.

Nacho Mas-Bagà has served as the CEO of Girona FC since 2015, overseeing the club’s transformation and growth following its financial restructuring. Previously, he managed international strategy at La Liga’s LFP World Challenge and spent six years at Media Sports Marketing (Mediapro), where he specialized in commercial operations for Formula 1 and international tours for elite European football clubs.

Founder and CEO of 2Playbook, Spain’s leading business intelligence platform for the sports industry. A former journalist at Expansión and co-founder of Palco23, he has established himself as a prominent thought leader in the sector, providing market intelligence and connecting brands, clubs, and executives across Europe.

Ferran is a global executive combining engineering and business expertise to scale startups and corporations across Europe and the US. Currently, he serves as CEO of Gasol16 Ventures, managing Pau Gasol’s strategic portfolio, and is the co-founder of Everest Talent Management, an agency dedicated to maximizing the off-field economic opportunities and impact of athletes worldwide.

Sports management expert specializing in ticketing, hospitality, and revenue strategy. Currently leading strategic operations for the FIBA Basketball World Cup Qatar 2027, she brings 15 years of experience managing major global events, including the Davis Cup, Premier Padel, and the FINA World Championships.

Leading sports strategist who served as Chief Strategy & Innovation Officer at FC Barcelona, where he launched the renowned Barça Innovation Hub and developed the club's 2015–2021 strategic plan. Currently a consultant and professor specializing in sports innovation, he is the author of Sport, an Economic Sector and holds an MBA from INSEAD.