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Senior Management Program: Chief Commercial Officer

In our Senior Management Program, you will discover the new trends that are majorly affecting the business world, the impact that digitization is causing, how to define a superior strategy in this environment, and how to properly structure and manage high-performance teams, organizations, and ecosystems to become an efficient Chief Commercial Officer.

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Senior Management Program: Chief Commercial Officer

Download brochure

In this senior management program, you will discover the latest trends impacting the business world, the effect of digitalisation, how to define a winning strategy in today’s landscape, and how to effectively manage teams, organisations, and ecosystems to become an impactful commercial director.

We will shortly inform you of the dates of the next edition.

Senior Management Program in Chief Commercial Officer

The Senior Management Program: Chief Commercial Officer is a program aimed at Commercial Directors, Sales Directors, and Senior Managers who want to have a high impact on the sales of their organizations. Through the program, you will learn about the latest trends that impact the sales function and you will develop the necessary skills to lead the commercial transformation of your organization. 

What will you achieve?

  • In 12 months, you will learn everything a Chief Commercial Officer (Commercial Director) needs to have a high commercial impact in your organization. 

  • You will develop a holistic vision capable of reinforcing your strategic thinking and boosting the growth of your organization. 

  • You will enhance your leadership skills and abilities to transform and lead teams and organizations from Senior Management. 

  • You will design a Strategic Business Plan adapted to the needs of your organization. 

  • You will gain access to an exclusive network of Managers from different sectors. 

Program

In this 12-month Senior Management Program, participants will take four courses that will equip them with the strategic mindset and tools necessary to lead from the position of Chief Commercial Officer. 

  • Strategic Sales Management 

  • Key Account Management 

  • Digital Marketing 

  • Business Model Transformation  

  • Impact Project 

 

Exclusive Network  

In the program, you will have premium access to an exclusive Senior Management network made up of all the participants from the different Esade Senior Management programs, Esade Senior Alumni, professors, and speakers that you will have throughout the program. 

Develop Leadership Capabilities 

The program is structured for you to acquire the knowledge that every member of a Management Committee must have, developing leadership skills and management of high-performance teams. 

Develop Strategic Capabilities 

In the program, you will develop the mentality and strategic capacity required in Senior Management, based on an understanding of the main trends and disruptions that affect the market. 

Who is this program for? 

  • Commercial Directors, Marketing Directors, and Senior Executives with commercial responsibilities  

  • Members of the Management Committee who wish to know in depth about the role of Chief Commercial Officer 

  • Senior Consultants and entrepreneurs focused on commercial areas and sales 

Itinerary

Senior Management Program: Chief Commercial Officer consists of three phases

David López

David López López

Profesor Asociado Sénior del Departamento de Marketing de Esade.

Cofundador y directora de estrategia en Fhios Smart Knowledge, y asesor de a varias start-ups del sector digital. Posee un doctorado en Administración y Dirección de Empresas, así como un MBA por Esade y la Fuqua School of Business. Su experiencia radica en la creación, lanzamiento y optimización de negocios digitales, incluyendo eCommerce, mCommerce, marketing online y móvil, entre otros. Es colaborador académico en Esade, profesor visitante en la FEN de la Universidad de Chile y profesor visitante en el MET de la Universidad de Boston. 

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Raimon Mirosa

Raimon Mirosa

Academic Assistant, Department of Marketing

He is a Senior Consultant in Strategy and Business Execution and co-founder of MarkPlan. He holds an Executive MBA from ESADE and a degree in Law from the University of Barcelona. He has held General Management and Commercial Management positions in companies in various sectors such as food, finance, pharmaceutical, and cosmetics. Raimon is also a lecturer and regular contributor to specialized press media on business and management issues. He holds several degrees in Strategic Management and has completed Emotional Intelligence programs at prestigious institutions such as HENLEY Management College (United Kingdom), WEATHERHEAD School of Management (USA), and FUDAN School of Management (Shanghai, China).

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Rocio Moreno Ruiz

Rocio Moreno Ruiz

Academic Collaborator in the Marketing Department

Academic Collaborator in the Marketing Department 

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Admissions Requirements

To guarantee that the groups in Chief Commercial Officer consist of professionals who ensure the maximum performance in the Senior Management Program, it is essential that the participants meet the following requirements:  

Studies: University degree 

Experience:  

  • 15 years of professional experience 

  • 3 years of experience in a team management position 

  • International experience is appreciated 

Languages: We recommend that you have a fluid level of English.  

 

Admissions Process 

Apply for admission online 

  1. Complete the admission form and remember to include your CV and a photocopy of your DNI or passport.  

  1. Pay the admissions fee (180€). 

Personal interview 

  1. Interview with the Admissions Department 

  1. Interview with the Program Department