Design Thinking for Business Innovation

in partnership with Aalto University

Design Thinking for Business Innovation

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Programme information

Intensive program that will give you the skills to design new solutions that create value for the customer and your business. Design Thinking combined with business models provides effective tools for corporate innovation and transformation.

Upcoming edition

  • 13 May 2020 - 20 May 2020

    Barcelona, Helsinki
    May 13-15 in Helsinki, Finland
    May 18-20 in Barcelona, Spain


0. Kick-off Module

The programme starts with an online period before the actual programme days. This virtual kick-off is an integral part of the programme and will require one to two working hours per week.

Upon acceptance, you will be asked to hand in a short description of a current business challenge facing your organisation or future business. You will be working on it throughout the programme.

1. Discovering Design Thinking Methodology

  • Design Thinking and innovation
  • Design Thinking methodology and tools
  • Learning by doing: problem definition
  • Learning from others: practitioners take the floor

2. From Human Insights to Innovative Ideas

  • Understanding customer value
  • Gathering customer insight
  • Generating and selecting creative ideas
  • Learning by doing: creating customer insights
  • Learning from others: practitioners take the floor

3. Developing Powerful Prototypes

  • Creating concepts for potential solutions
  • Designing fast prototypes
  • Collecting feedback and user insight with prototypes
  • Learning by doing: designing prototypes and testing

4. Designing Innovative Business Models

  • The importance of business models in Design Thinking innovation projects
  • Moving from value creation to value capture and growth
  • Managing perceived price and perceived value
  • Learning by doing: business model design

5. Continous Experimentation in Product Development

  • Managing projects with uncertainty
  • Approaches for quick experimentation projects
  • Learning from others: Agile in practice, company visit
  • Learning by doing: identifying uncertainties, designing experiment set-ups
  • Project presentations

6. Implementing a New Culture & Service Design

  • Getting the organization onboard, practices and examples
  • Addressing the culture change, the role of the change maker
  • Creating your first design thinking project
  • Applying design thinking in a service organization, service blueprint tool


Tua Björklund

Tua Björklund

Guest Speaker

Professor at Aalto University

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Mikko Koria

Mikko Koria

Guest Speaker

Visiting Professor, Aalto University.

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Nuria Solsona

Núria Solsona

Guest Speaker

Service Design Consultant, Academic Collaborator, ESADE Business School, Professor of Practice at Aalto University.

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Luis Vives

Luis Vives

Associate Professor of the Department of Strategy and General Management.

Deputy Dean for Programmes, MBA Unit

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