A conversation about the never-ending battle for perception, belonging, passion and culture between football’s most dominant powerhouses, and how a brand tracker turns data into business value.
On the pitch, the Clásico is decided in 90 minutes. Off it, the contest never stops. Every signing, campaign, result and controversy shifts how millions of people see, feel about and connect with football’s two biggest brands. That ongoing match for perception and belonging shapes sponsorship value, fan spending, membership and global growth.
In this session, the D2F Partners team and YouGov look at how this rivalry plays out in fans’ minds and how brand health can be measured, tracked and turned into revenue. Using YouGov’s brand tracking data, we’ll look at what moves perception, how quickly it changes, and how clubs, rights holders and sponsors can turn those insights into commercial decisions.
We look forward to seeing you!