Home About us The ESADE Method 4YFN 2020: Future-Ready Education

4YFN 2020: Future-Ready Education

Bringing education and innovation together to forge a better future

In a changing world, with every sector shaped by accelerating developments in technology and digitalization, education cannot be left behind. It must lead the way toward society’s future.

In the face of his challenge, Esade is rethinking traditional learning models to develop a new kind of education, in which innovation and entrepreneurship are essential. Every Esade programme offers specific training and resources to boost students’ innovation and creativity.


Why is Esade at 4YFN?

To take its innovative educational model to the next level and share our knowledge beyond our classrooms, Esade is taking part in 4YFN, the innovation and entrepreneurship fair of the Mobile World Congress. We are participating as an academic partner, conducting on-site sessions on the key issues that will mark the future of business and society. We’re driving meaningful change by bringing education and innovation together to forge a better future.

2020 Programme

Monday, 24th February

Esade Stand


9.00h - 12.00h

LECTURE (Closed Session): “Artificial Intelligence”

Master in Business Analytics (MIBA)

Marc Torrens, Lecturer, Department of Operations, Innovation and Data Sciences at Esade & Master in Business Analytics Director  


12.30h - 14.00h

OPEN SESSION: “Towards AI through Voice Assistants: technology, business cases and strategy"

Marcos Obed, Head of Conversational Services at everis Europe
Ignacio Tóvar, Head of Innovation and Digital Transformation at Iberia
María Barceló, Academic Director of Executive Master in Digital Business (EMDB Madrid) at Esade  


14.00h - 17.00h

LECTURE (Closed Session): “Artificial Intelligence”

Master in Business Analytics. (MIBA)

Marc Torrens, Lecturer, Department of Operations, Innovation and Data Sciences at Esade & Master in Business Analytics Director


17.00h - 18.30h

CHALLENGE PRESENTATION: “IdeaUp Challenge DemoDay – 5 Esade StartUps”

Esade Students (BBA, GBD, MBA)
Epitech Programming Students
UPC Economics & Industrial Engineering
Joaquim Serra, VP at Natura Bissé
+ 1 (TBC)


4YFN Spaces


17.20h - 17.40h

BANCO SABADELL STAGE (Hall 1): “Ahead of the Curve: Where would investors like to put their money 4 years from now?”

Luis Vives, Deputy Dean for Programmes at Esade Business School
Oriol Juncosa, Investor, advisor of tech & high growth companies. Managing Partner at Encomenda VC


17.30h - 18.00h

TALENT ARENA: "The Female Factor & the Power of Talk: How to Manage Impact in Corporate Presentations as a Woman" 

Katharine d'Amico, Investor Pitch Deck Management at Esade & Esade BAN mentor

Tuesday, 25th February

Esade Stand


9.00h - 11.00h

OPEN SESSION: “The Future of Talent in the Digital Age”  

Marc Sanz, Head of Google for Education in Europe and Esade Alumni
Marc Rovira, Co-Founder and CEO at Polaroo
Daniel Alonso Moreno, GM at Glovo
Magali de Jaeghere, Head of Tech Programs at Veepee
Xavier Anglada, Managing Director Accenture Digital and Innovation (Middle East)


11.30h - 13.30h

OPEN SESSION: “Women in Tech: An inclusive approach”

Karina Gibert, UPC Professor
Sara Pastor, Managing Director, Destinations at ADARA
Paula M. Petrone, Founder and Managing Director at Phenobyte Data Sciences
Aïda Cortes, Recognized Reseacher at Barcelona Supercomputing Center
Marine Valls, Chief Economist at Renewable UK
Núria Agell, Professor & Director, Department of Operations, Innovation and Data Sciences at Esade  


15.00h - 17.00h

OPEN SESSION: “Compartiendo experiencias de Corporate Venturing" 

Forcadell (Innomads)
García-Munté Energia
Laboratorios ERN


17.00h - 18.00h

LECTURE (Closed Session): “Aplicación del Protocolo de Servicios de Guardia y de Actuación Rápida para el MWC” 

Máster IT & IP

Josep Montefusco, partner at Clifford Chance and academic collaborator at Esade Law School


4YFN Spaces


13.00h - 13.30h

AGORA STAGE: "Intelligent Connectivity Summit (TBC)"

Marc Torrens, Department of Operations, Innovation and Data Sciences at Esade & Master in Business Analytics Director 


16.15h - 17.00h

INNVATION STUDIO (Hall 2): "How AI will reshape learning”

Koldo Echebarria, Director General of Esade
Ivan Bofarull, Chief Innovation Officer at Esade
Brian Subirana, Director of the MIT Auto-ID lab
Sanjay Sarma, Vice President for Open Learning at MIT


16.30h - 17.00h

GARDEN STAGE (Hall 2): "Digital Health and Innovation Showcase"

Oscar Flores, Chief Executive Officer at Made of Genes (Genomcore) & Esade Alumni (EMBA 2015)


16.50h - 17.20h

AGORA STAGE: "Intelligent Connectivity Summit"

Esteve Almirall, Associate Professort at Esade and Center for Innovation in Cities Director

Wednesday, 26th February

Esade Stand


9.00h - 10.00h

CHALLENGE PRESENTATION: “Best 4YFN start-up to invest”


MIE Students


10.00h - 12.00h

LECTURE (Closed Session): “Radical innovations – designing the experiments”

Full Time MBA

Ivanka Visnjic, Associate Professor, Department of Operations, Innovation and Data Sciences at Esade & Institute for Innovation and Knowledge Management Director

Maurice Conti, CEO at Applied Intelligence


12.30h - 14.00h

OPEN SESSION: "Technology Disruption in Life Sciences"

Gianni De Fabritiis, ICREA research professor at Universitat Pompeu Fabra (UPF) and Founder of Acellera
Reimund Fickert, Communication and Business Development at PRBB
Salvador Capella, Leader of the Spanish National Bioinformatics (INB) & Coordination Node at the Barcelona Supercomputing Center (BSC)
Jonathan Wareham, Professor, Department of Operations, Innovation and Data Sciences at Esade
Laia Pujol Priego, researcher and PhD candidate at Esade (URL)


14.30h - 16.00h

WORKSHOP: "Entrepreneurial competences with E2Talent®"

Alberto González, Innovation Ecosystem Manager at EIT InnoEnergy 


16.00h - 17.00h

OPEN SESSION: "Startups vs Investors" What new ventures must demonstrate to raise capital"  

Bassem Nwelati, CEO Spain-Internship.com, Mentor at Telefónica Open Future
Joost Korver, Investor, Director of Bravehearts.io and former Global Innovation Director at SHV Energy
Antonio Bustamante, CEO Chekin.io, former CFO at Glampinghub.com, ex professional basketball player
Mario Brassesco, Investment Manager at Encomenda Smart Capital, Mentor at Conector Accelerator and Esade Alumni


18.00h - 19.00h

in/on LECTURE (Closed Session): "Desarrollo de estrategias omnicanal"

Marc Cortés, in/on Esade "Estrategias de Omnicanalidad & e-Commerce" Director