JUICE - Research Group

• Main researcher: Núria Agell

Hesitant linguistic assessments involving unbalanced and multi-granular information, are considered appropriate to grasp the uncertainty and imprecision which exists in human reasoning when expressing opinions and preferences. To better process this type of information for easier analysis and interpretation, this project proposes the development of perceptual maps as new mathematic structures to be applied in multiple-criteria systems and social networks frameworks. This will allow us to improve human-machine interaction and revert in a better design of decision-aiding systems and social interaction platforms. In addition, the project will be focusing its attention to design solutions for advanced managerial problems involving human-machine interaction.

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• Main researchers: Oriol Iglesias y Marco Bertini

Conscientious corporate brands define and embrace a transformative purpose and a set of guiding principles that drive value creation. This conscience it is at the core of the corporate brand identity and integrated into the corporate culture (Iglesias et al, 2019). Additionally, they adopt and promote an authentic stakeholder perspective, which allows them to balance value creation across different stakeholders (Bertini et al., forthcoming). This is about understanding and embracing the responsibilities that corporate brands have beyond serving their clients and shareholders, and offering their diverse stakeholders the opportunity to co-create the organizations social and environmental agenda (Edinger-Schones et al., 2019).

Scholarly research on conscientious corporate brands is in its infancy. In our view, there is a clear need to further the conceptualisation of the phenomenon and conduct rigorous empirical tests, both qualitative and quantitative.

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• Members of the project: Eurecat, Universidad de Valencia, Corporació Catalana de Mitjans Audiovisuals, Computer Visionn Center
• Main researcher in Esade: Jordi Nin

The generation and spread of disinformation are part of a generalized phenomenon that affects the sharing and dissemination of content on social networks. The problems generated by this phenomenon are well known from the amplification of the general lack of trust on the part of society to the exacerbation of the mechanisms of social polarization or stigmatization of vulnerable groups. This situation has gone beyond the purely professional field, both of research and journalism professionals, and the threat of the generation and spread of false content and news is a phenomenon already internalized by a large majority of society. Reducing and understanding the generation and spread of fake news is essential to develop well-founded policies and actions towards its detection and reduction of spread.

• Partner: Huawei
• Researchers: Jordi Nin, Irene Unceta and Núria Agell