Master Class & Alumni Roundtable: Generative AI as a Competitive Advantage

Master class / Lecture

Join us for an exclusive Master Class on Generative AI as a competitive advantage, designed for professionals interested in advancing their careers through the Executive Master in Marketing & Sales (EMMS). This session will explore how generative AI is reshaping marketing, sales, and commercial strategy—and how executives can turn this technology into real business impact.

The master class will be led by Prof. Mauro Ribó, Adjunct Professor at Esade and AI & Business Growth consultant. Mauro combines extensive executive experience in marketing and innovation with hands‑on expertise in AI adoption, helping organizations integrate generative AI into their commercial strategies to accelerate growth and decision‑making.

Following the master class, the session will continue with a roundtable discussion featuring alumni from the EMMS program, who will share their personal experiences, career journeys, and the impact the program has had on their professional development. This is a unique opportunity to gain first‑hand insights into the EMMS learning experience, career outcomes, and the Esade executive community.

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12/02/2026

18:30h - 19:30h (CET)

English

Online

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Master Class & Alumni Roundtable: Generative AI as a Competitive Advantage

Associated programs

Event details