Creafutur is a private foundation instigated by ESADE and the Autonomous Government of Catalonia. Its objective is to foster and encourage innovation in Catalan companies by understanding consumers' future needs in order to help pinpoint and expose new business opportunities.
Creafutur aims to become a benchmark in two areas:
>> Consumer and trend analysis
Creafutur carries out an in-depth study of specific social, economic and technological trends which could have an impact on consumer habits - now and in the near future - and detects business opportunities in various areas.
>> Network of international experts
Creafutur has a select community of collaborators on an international level: service providers, opinion-leaders and experts who share their considerable know-how in innovation, trend analysis and forecasts with members of the Foundation.
By participating in the adoption of the innovation process, Creafutur acts as a generator of new business ideas:
>> Fostering and encouraging innovation in Catalan companies, thanks to a profound understanding of consumers' future needs.
>> Detecting and defining areas of opportunity.
