December 02, 2008
Awards
  • ESADE has received various prestigious international awards for research:
  • Ruth Greene Memorial Case Award 2006

  • The North American Case Research Association (NACRA) presented ESADE this award for the"IBM Barcelona Lab" case study as the best non-American business school case study of 2006.

    This study, carried out by ESADE Information Systems Department professors Xavier Busquets and Joan Ramon Mallart analyzes the Barcelona IBM Solution Center technological innovation strategy.

  • Ruth Greene Memorial Case Award 2004

  • The North American Case Research Association, (NACRA) presented ESADE this award for the"Mango: the US Market",case study as the best non-American business school case study of 2004.

    This case study, developed by Josep Franch professor in the ESADE Marketing Management Department, is regularly used in the International Marketing Strategies course and focuses on the Catalan company's decision to break into the US market in 2001. The study analyzes the implications and outcomes of that decision.

  • North American Case Research Association

  • NACRA is one of the foremost associations worldwide for its promotion of the use of case studies as a learning tool in universities and business schools.