Instituto de Innovación Social

Trustful and Trustworthy: Manufacturing trust in the digital era

Liliana Arroyo Moliner , David Murillo , Obaid Amjad & Esther Val |
Confiados y confiables: la fabricación de la confianza en la era digital

The aim of this publication is to examine the creation of trust in and through digital environments. In particular, it analyses aspects such as reputation, trust-building mechanisms, influence factors, the creation of communities and externalities.

The authors complement this with an in-depth analysis of good practices in the digital economy. They selected these good practices based on trust management and the five innovation dimensions (social impact, economic sustainability, scalability and replicability, inter-sectorial collaboration and type of innovation). This allowed testing the pillars proposed in previous editions of the Antenna for Social Innovation, providing continuity and robustness to this perspective.

Publication available in Spanish and English.

 

With the collaboration of the EY Foundation

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Authors
Liliana Arroyo Moliner
Liliana Arroyo Moliner

Academic collaborator and expert in Digital Disruption, Trust and Social Innovation


David Murillo
David Murillo

Professor at the Esade Department of Society, Politics and Sustainability


Obaid Amjad
Obaid Amjad

PhD in Management Sciences, Esade URL


Esther Val
Esther Val

Collaborator of the Institute of Social Innovation of Esade