NGOs face the challenge of connecting with a diverse, digital generation with new forms of social engagement. Listening, adapting, and co-creating with young people is key to building a more inclusive and transformative third sector.

It’s common to hear doubts about young people’s level of commitment or claims that this generation is more individualistic than those before it. This questioning also appears in the social sphere, even as youth-led initiatives are celebrated and individual young people are recognized as leaders in social movements.

However, it’s difficult to make direct comparision between generations, especially given how much society and human relationships have changed. In this sense, the sociodemographic characteristics of millennials (born between 1981 and 1996) and Generation Z (1997–2012) reflect a unique mix of challenges and opportunities. 

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Article published in Esade Do Better