Today, nonprofits seeking closer collaboration with younger generations face a clear challenge: becoming attractive and relevant to a cohort that is demanding, critical, committed to change, distrustful of institutions, and living amid deep uncertainty. These are young people who believe in change, who act and mobilize for social or environmental causes—three out of four consider this important—and who seek new forms of involvement, collaboration, and participation.

The report Youth and NGOs: The challenges of collaboration between NGOs and young people, published by Esade's Institute for Social Innovation in partnership with the PwC Foundation, provides an in-depth analysis of this challenge and the levers required to address it. Its authors, Mar Cordobés, Ignasi Carreras, and Maria Sureda, argue that if nonprofits want to remain relevant, they must listen more, communicate better, and build organizational cultures that are flexible, authentic, and inclusive.

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Artículo publicado en Esade Do Better