Institute for Social Innovation

How NGOs can collaborate with youth activism

Programa de Liderazgo Social Esade-PwC |
Cómo las ONG pueden colaborar con el activismo juvenil

When thousands of young people took to the streets under the slogan Fridays for Future, they did so without waiting for anyone’s permission. The same happened with other movements for equality, mental health, or LGTBIQ+ rights. New generations mobilize with speed, authenticity, and purpose, using social media as their platform and horizontal collaboration as their main strategy. 

Their drive has redefined the way we understand social action. Today, young people no longer need NGOs to organize themselves, but NGOs can play a key role: amplifying the impact of these movements, connecting with their energy, and supporting them with experience and structure. 

How can NGOs collaborate with a youth that mobilizes on its own? The report Youth and NGOs: The challenges of collaboration between NGOs and young people, prepared by the Esade Institute for Social Innovation in collaboration with PwC Foundation, analyzes how the relationship between both is evolving and what learnings emerge from this alliance with transformative potential. Its authors, Mar Cordobés, Ignasi Carreras, and Maria Sureda, warn that the question is no longer whether to collaborate or not, but how and when to do so. 

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