The paradoxes that prevent companies from achieving their sustainability goals

Although many companies commit to ambitious targets, such as 'zero deforestation', they often face contradictions that make it difficult to meet.

This phenomenon raises important questions about the feasibility of setting 'clean zero' targets and highlights the need to find constructive approaches to achieving both environmental and social objectives.

The study examines paradoxes in terms of both performance and organization, stressing the importance of collaboration and competence in the implementation of these sustainability goals.

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Article published in Esade Do Better