The one factor that can trigger innovation success in your business
This article is based on research by Jan Hohberger
In his research findings, Esade Associate Professor Jan Hohberger demonstrates that you don’t need to be a creative genius to trigger innovation success, as long as you take into account one crucial factor: prior inventions.
Managers who ignore past ideas may be missing out: “Our research proves that prior inventions are a valuable source of information that can increase the potential success of new innovations.”
Science and innovation have long held that it is beneficial to build on previous ideas – or, to use Isaac Newton’s words, to "stand on the shoulders of giants.” However, to what extent this is true for breakthroughs was open to debate.