The landscape of career paths has evolved significantly in recent years, with entrepreneurship gaining immense popularity among young people. To better understand the changing dynamics and the role of universities in promoting entrepreneurship, we spoke with Jan Brinckmann, an Entrepreneurship Professor at Esade Business School. With his extensive experience in entrepreneurship education and fostering entrepreneurial mindsets, Brinckmann shared valuable insights on how universities can adapt and empower graduates to pursue entrepreneurial ventures.

Davide Rovera, Manager of eWorks, interviewed Prof. Jan Brinckmann at the Esade Doers podcast series.

>> Check the full interview here: https://dobetter.esade.edu/en/entrepreneurship-education

Brinckmann, with his extensive experience in entrepreneurship education, provides valuable insights into this evolving landscape. He emphasizes that entrepreneurship has become increasingly popular, particularly among the younger generation. Instead of seeking traditional, long-term employment, today's youth are drawn to the independence, flexibility, and dynamic nature of entrepreneurship.

Esade Business School, like many other institutions, has witnessed a significant surge in student interest in entrepreneurship. Brinckmann attributes this rise to the school's strong branding and reputation for fostering innovation. He notes that universities are realizing the need for a more holistic approach to education, one that goes beyond simply imparting job-specific knowledge. Education, according to Brinckmann, is a transformative process that shapes individuals in multiple dimensions.

Entrepreneurship education, Brinckmann argues, should not be limited to starting successful ventures. Instead, it should encompass a broader definition that emphasizes personal independence and the development of capabilities and knowledge for leading a self-directed life. While some students aspire to create their own companies, many are initially driven by a desire to work for exciting organizations, seeking inspiration, learning experiences, and networking opportunities before venturing into entrepreneurship.

According to Brinckmann, entrepreneurship education involves various elements that extend beyond practical "how-to" knowledge. It encompasses mindset development, cultivating a positive and proactive outlook, and nurturing a sense of urgency to take action. Additionally, it involves self-discovery, enabling individuals to understand their preferences, strengths, and identities. Understanding the business landscape from an entrepreneurial perspective and acquiring specific skills and knowledge are also crucial components.

Universities play a vital role in supporting aspiring entrepreneurs. Brinckmann stresses the importance of creating an environment that fosters a desire to create and provides opportunities for learning from peers and successful founders. By removing barriers and providing a supportive ecosystem, universities can empower aspiring entrepreneurs to turn their ideas into reality.

However, there is always room for improvement. Brinckmann highlights the need for focused programs tailored to specific areas, such as technology entrepreneurship, considering the significant impact of technology-driven ventures on economies. Additionally, he emphasizes the importance of showcasing and highlighting the contributions of female entrepreneurs, ensuring that entrepreneurship is seen as an inclusive domain.

In conclusion, the landscape of entrepreneurship is constantly evolving, and universities are adapting to meet the changing aspirations of students. With an emphasis on mindset development, self-discovery, and practical knowledge, entrepreneurship education is preparing graduates to navigate the challenges and opportunities of the entrepreneurial world. By fostering a supportive ecosystem and offering tailored programs, universities empower aspiring entrepreneurs to pursue their dreams and make a meaningful impact on society.