“We are faced with a change in the industrial and energy model epitomised by electromobility, something we cannot afford to miss out on.” This is how Alejandro Ormazabal, Vice President of Velatia and the keynote speaker at the first session of the 13th Esade-Deloitte Lecture Series: “Challenges and opportunities for family businesses”, voiced his concerns about a revolution that he described as “imminent” and which “is moving very slowly in both Spain and Europe”. He added: “To be able to compete, we need to have a clear stance and be confident about it”.

Mindful of this situation, Velatia has invested in NEXVIA to deliver options including fast and hyper-fast charging stations with which it is already competing with industry leaders internationally. “The future lies in smart infrastructures”, argued Ormazabal. “Our group has innovation in its DNA and we have always made electricity distribution a priority right from the outset. This means electrification of the economy is a great opportunity for us”.

Innovation also guides Velatia’s main strategic strands which the company’s vice president said were “people, customer needs and generating proprietary products”. He also pointed out that “our priorities are growing with our customers by providing them with scalable technology and working in collaborative ecosystems by contributing knowhow in fields such as power grids, communication networks, smart cities, energy services, aeronautics and electromechanical engineering.”

Alejandro Ormazabal was joined by Fernando Ruiz, Chairman of Deloitte, Mario Lara, Director of Esade Madrid, and Alberto Gimeno, Professor of General Management and Strategy at Esade.