Learning by Doing

Bachelor in Business and Artificial Intelligence

Learning by Doing

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Learning by doing inside the classroom

Interdisciplinary Projects

Every semester, you’ll dive into a project that connects different subjects—and different ways of thinking. One day, you might combine artificial intelligence with musical composition. Another, you’ll design data optimization methods to power a sustainable initiative.

These projects aren’t just about ideas—they’re about collaboration. You’ll work with your classmates, students from other Esade programs, peers from other universities, and even professionals from external companies.

Because innovation happens when disciplines collide. And at Esade, you’ll be right at the center of it.

Developing competencies

At Esade, it’s not just about what you know—it’s about what you can do. Throughout the program, you’ll work on the soft skills that employers value most: creativity, resilience, time management, teamwork, leadership, and social responsibility.

These sessions give you a bigger picture of business management and teach you how to integrate AI and tech into your leadership style. Because the future needs more than knowledge—it needs people who can lead with confidence.

Situated Learning

With situated learning, you’ll dive into real-world challenges where things move fast and get messy—just like they do in business.

You’ll use dialogue, contextual analysis, and long-term thinking to understand what a project really needs and how it impacts the ecosystem around it. It’s about turning ideas into action and learning by doing.

Because the best lessons happen where the real world begins.

Solving real-life case studies

At Esade, you’ll tackle real challenges faced by real companies. You’ll analyze problems, design smart solutions, and in some cases, pitch your ideas directly to company directors.

It’s not just practice—it’s experience that counts. Ready to make your ideas matter?

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Bachelor in Business and Artificial Intelligence

Learning by Doing

download brochure