Marketing moves quickly. To succeed in such a fast-changing field, you need agility, strategic thinking, and the ability and creativity to solve complex challenges.
As a graduate of the MSc in Marketing Management at Esade in Barcelona, you’ll have the skill set, mindset and confidence to add value anywhere in the world. You’ll master the advanced concepts of marketing strategy, brand management, digital marketing, marketing analytics, and more, all within a global framework. You’ll develop social awareness and be able to analyze, evaluate, and manage opportunities in an international context.
In short, you’ll be ready to take your career anywhere you want to go.
This Master of Science in Marketing Management gives you hands-on, real-world experience of international best practices in action at top companies.
Specialization
Specialize according to your career goals, by sectors (Technology, Fashion & Luxury or Sports) or by function (Brand/Communication, Research/Consulting, Sales, or Analytics for Marketing).
World-class Career Support
Enjoy one-to-one support from a personal career advisor, plus access to a vast network of resources to kick-start your career in global marketing.
Barcelona
Barcelona is the perfect place to study thanks to its strong marketing ecosystem, global brands, digital innovation, and creative industry.
International Study Tours
During intensive, week-long study tours you’ll visit top universities and leading companies around the world. Specialist seminars will give you actionable insights into critical topics.
Life at Esade
Michal Polak
MSc in Marketing Management | Brand Manager Kérastase at L'Oréal
"Studying at Esade was a truly transformative experience. The international environment exposed me to diverse perspectives and prepared me to thrive in a global business setting. The professors were industry-savvy, supportive, and passionate. I remember leaving the school feeling confident, inspired, and ready to make an impact. Most importantly, MSc in Marketing Management program equipped me with strategic and analytical skills I now use daily in my role as Brand Manager at L’Oréal".
MSc in Marketing Management | PR and Brand Manager Trainee at NIVEA (Beiersdorf)
"The Esade MSc gave me the confidence and tools to pursue an internship at NIVEA. I gained the skills to thrive in this fast-paced marketing industry, and now I'm applying that expertise at one of the world’s leading personal care brands".
MSc in Marketing Management | Customer Transformation Consultant at Capgemini Invent
"The Fashion & Luxury Study Trip was an unforgettable journey into the heart of italian luxury. From insightful academic sessions at Bocconi to behind-the-scenes visits at Missoni and Pomellato, I gained a deep appreciation for how top brands balance heritage, creativity, and innovation. A huge thank you to Esade, SDA Bocconi, and the organizers for this inspiring experience. I leave with fresh insights, new connections, and even more appreciation for the industry!"
Download our digital brochure and find out more about our Master Programs. These programs are designed for recent graduates and professionals who have up to 2 years of work experience.
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