Specialize by sector or function, or both. You decide.
The best marketing hits its target. The best marketing programs do too.
Don’t settle for general knowledge. Focus on your goals and unlock the specialized skills you need to reach them. The Esade MSc in Marketing Management program takes you further. Add profound expertise and state-of-the-art insight to your marketing and communications team. Add value to your company.
Whatever sector or function you want to master, Esade’s specialization empowers you to build your personal competitive edge and to deliver immediate, long-term, and lasting impact.
Cluster Concentration Tracks
Specialization by Sector
Barcelona is a dynamic hub in many sectors. At Esade, you are in the perfect location to deepen your knowledge in:
What does it mean to choose a Cluster Concentration Track?
Each Marketing Cluster Immersion Track represents at least 18 ECTS out of the total 60 ECTS. These credits are integrated into the program without generating additional workload. You will receive a certificate upon successful completion. One Cluster Concentration track and one Marketing Functional Immersion Track can be done at the same time.
In order to qualify for a Cluster Concentration track, you need to:
Focus your project work within at least one compulsory course on your specific cluster.
Take a minimum of two electives related to your specific cluster.
Take the Gateway Seminar (compulsory) related to your chosen cluster.
Focus your Master Project on your cluster.
Marketing Functional Immersion Tracks
Specialization by Functional Area
This optional specialization is designed to guide your choice of elective courses, skill seminars, and Master's Project to deepen your knowledge in one of these four fields:
1. Brand & Communication 2. Research & Consulting 3. Sales 4. Analytics for Marketing
Marketing Functional Immersion Tracks can also be integrated into the core program, so you don’t generate any additional workload.
What does it mean to choose a Functional Immersion Track?
Each Marketing Functional Immersion Track represents at least 18 ECTS out of the total 60 ECTS. These credits are integrated into the program without generating additional workload. You will receive a certificate upon successful completion. One Cluster Concentration track and one Marketing Functional Immersion Track can be done at the same time.
Each track builds on compulsory core and specialized courses.
To qualify for a Marketing Functional Immersion Track, you need to:
Take a minimum of two courses among the elective courses and/or skill seminars related to your specific track.
Focus your Master Project on your Functional Immersion Track.
Download our digital brochure and find out more about our Master Programs. These programs are designed for recent graduates and professionals who have up to 2 years of work experience.
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