Academics

Esade Master in Management programs are primarily targeted at those with undergraduate degrees in business administration or economics.
 
If your degree is in a different discipline, we still invite you to apply. The Admissions Committee will assess your candidacy and, if admitted, we will ask you to enroll in the Business Integration Path (BIP) course, which will give you a grounding in management basics.

Online module: July 2026 - August 2026

4 self learning online courses that have to be completed before the beginning of the on campus classes.

• Finance: An Introductory Online Course
• Financial Accounting: An Introductory Online Course
• Management Communication: An Introductory Online Course
• Quantitative Methods: An Introductory Online Course

On campus classes: August 2026 – September 2026
covering the following subjects:   

• Introduction to Business Strategy
• Managing people
• Introduction to Finance
• Foundations of Digital Management
• Introduction to Marketing
• Operations & Supply Chain Management

The objective of the first term is to build strong foundations on marketing in general and especially deepen our knowledge in the process of creating value for customers and building strong relationships with them.

It comprises five core courses across a variety of disciplines:

• Strategic Brand Management (5 ECTS)
• Business in Society (4 ECTS)
• Digital Marketing (4 ECTS)
• Marketing Strategy (3 ECTS)
• Consumer Behaviour and Decision-Making (4 ECTS)

International Study Tours

Experience a different culture during an intensive week abroad at one of the world’s leading universities.

All the destinations are open to all students, have limited spots and may vary from one academic year to the next .

More info
 

Skill seminars:

Marketing Skill Seminars:

• Profession in Action: Brand/Communication Immersion Program, Sales/Consulting Immersion Program

General Skill Seminars:

• AI for Productivity and Personal Development
• Business Storytelling
• Effective Communication
• Emotional Intelligence Resources
• Empowering Excel (Advanced)
• Empowering Excel (Intermediate)
• Introduction to Python
• Managing Development in Emerging Countries
• Negotiation Strategies for Business Leaders
• Rhetoric for Public Speech
• Thinking with Data (NEW)
• Inclusive Intelligence: From Difference to Advantage

Intensive Electives

During this period you can also course Marketing and free intensive electives that will count towards Term 3 elective credits:

• Co-creation Strategies: Innovating together with customers
• Excellent consulting: The challenge of international collaboration and corporate
• Re-Imaging Capitalism 

While all students can opt for all offered Study Tours / Electives if they fulfill prerequisites, they have to enroll through a bidding process where students from certain programs might have preference for courses more relevant to their Master and spaces are limited in each course.

Click here for the details of all the seminars in the program.

During the second term we will keep developing insight into the marketplace and gain a thorough grounding about the process of delivering and capturing value from customers.

There are five specialized courses:

• AI-Powered Marketing (3 ECTS)
• New Product Development (3 ECTS)
• Marketing Analytics in the Digital Era (intensive) (3 ECTS)
• Strategic Pricing and Monetization (3 ECTS)
• Channels and Sales Management (3 ECTS)

MASTER'S PROJECT KICK OFF & ELECTIVES

The third term is designed for each participant to shape their own path by developing the skills and competencies they need based on their interests and career aspirations. To this end, you will select five electives from a wide range of options, kick off your master’s project, and have the opportunity to pursue part-time internships if you wish.

MASTER'S PROJECT KICK OFF

You can choose from three different formats:

· Business Plan, aimed at developing your understanding on entrepreneurship and intrapreneurship. 
· In-company project, based on a professional internship or collaboration with a real company.
· Masters thesis, aimed at demonstrating your research abilities by exploring an issue in depth

You will receive full support from your tutors, regardless of the format chosen. You will also have to complete a prior preparation course.

Public defense options: July or October.

ELECTIVES
 
You can choose five elective courses, with a minimum of three compulsory marketing electives, all with a strong practical focus. The courses feature a highly interactive methodology and are largely based on your own initiative and work.

 
Marketing Electives:

• B2B Sales
• Luxury Marketing
• Advanced Data Analytics and Visualization in Marketing
• Conscientious Marketing
• Finance for Marketing & Sales Managers
• Advertising Management
• Strategic Key Account Management
• Content Marketing
• Fashion Management
• Sports and Entertainment Marketing (2 ETCS)
• e-Commerce and Technology (2 ETCS)
• Social Media Analytics

Free Electives:

• AI Applications for Business
• Banking & Financial Markets
• Challenge Based Innovation for Artificial Intelligence (CBI4AI)
• Consulting Insights: Strategies for Success
• Data Analytics and Cloud Platforms
• Data-Driven Prototyping with AI
• Family Business Management
• In Search of Principles for a Life Philosophy: Lessons from Art, History and Economics
• Re-Imagining Capitalism
• Journey into professionalism 

Free electives from other MSc Programs:

• Agile Management: How to Manage Projects and Products
• Creating Successful International Marketing Strategies
• Data Analysis for Business Managers
• Developing Business Models for Impact
• Development Tools for Web & Mobile Apps
• Digital Leadership in the era of AI
• Digital Product Management
• Equality and Human Rights in Business
• Excellent Consulting: The Challenge of International Collaboration & Corporate Change
• Global Supply Chain
• Global Value Chains, Sustainability and Innovation
• Introduction to Machine Learning
• Leading with Impact: Developing Your Leadership Skills, Becoming a Leader
• Managing risk as sustainability strategy
• Project Management
• Recommender Systems
• Social Entrepreneurship & Impact Investment
• Strategic Management of Disruptive Innovation & Exponential Technologies
• Sustainabile Finance and Impact Investment
• Sustainability Management in Practice
• The Art of Strategic Decision-Making

Note:
Electives are subject to cancellation if the minimum enrollment of 20 students is not reached. While all students can opt for all offered Electives if they fulfill prerequisites, they have to enroll through a bidding process where students from certain programs might have preference for courses more relevant to their Master and spaces are limited in each course.

MASTER'S PROJECT DEFENSE / INTERNSHIP

If you choose to do so, you may opt for the “fast track” option to present your master’s project in July, and you’ll also have the opportunity to pursue internships.

MASTERS PROJECT DEFENSE & GRADUATION

In October, you will have a second opportunity to present your master’s project, followed by your graduation celebration.