Academics

Esade Master in Management programs are primarily targeted at those with undergraduate degrees in business administration or economics.
 
If your degree is in a different discipline, we still invite you to apply. The Admissions Committee will assess your candidacy and, if admitted, we will ask you to enrol in the Business Integration Path (BIP) course, which will give you a grounding in management basics.

Online module: July 2026 - August 2026

4 self learning online courses that have to be completed before the beginning of the on campus classes.

• Finance: An Introductory Online Course
• Financial Accounting: An Introductory Online Course
• Management Communication: An Introductory Online Course
• Quantitative Methods: An Introductory Online Course

On campus classes: August 2026 – September 2026
covering the following subjects:   

• Business Policy
• Introduction to Finance
• Introduction to Marketing
• IT for Managers
• Managing People
• Operations and Logistics

The objective of the first term is to build strong foundations on marketing in general and especially deepen our knowledge in the process of creating value for customers and building strong relationships with them.

It comprises five core courses across a variety of disciplines:

• Brand-Driven Strategic Management ( 5 ECTS)
• Business in Society (4 ECTS)
• Digital Marketing (4 ECTS)
• Marketing Strategy ( 3 ECTS)
• Understanding & Influencing Consumers (4 ECTS)

International Study Tours

Experience a different culture during an intensive week abroad at one of the world’s leading universities.

All the destinations are open to all students, have limited spots and may vary from one academic year to the next .

More info
 

Skill seminars:

Marketing Skill Seminars:

• Gateway Seminars: E-Commerce & Technology, Fashion, Sports, Health Tech
• Profession in Action: Brand/Communication Immersion Program, Sales/Consulting Immersion Program

General Skill Seminars:

• AI for Productivity and Personal Development
• Business Storytelling
• Effective Communication
• Emotional Intelligence Resources
• Empowering Excel (Advanced)
• Empowering Excel (Intermediate)
• Introduction to Python
• Managing Development in Emerging Countries
• Negotiation Strategies for Business Leaders
• Rhetoric for Public Speech
• Thinking with Data (NEW)
• Inclusive Intelligence: From Difference to Advantage

Intensive Electives

During this period you can also course Marketing and free intensive electives that will count towards Term 3 elective credits:

• Co-creation Strategies: Innovating together with customers
• Excellent consulting: The challenge of international collaboration and corporate
• Re-Imaging Capitalism 

While all students can opt for all offered Study Tours / Electives if they fulfill prerequisites, they have to enroll through a bidding process where students from certain programs might have preference for courses more relevant to their Master and spaces are limited in each course.

Click here for the details of all the seminars in the program.

During the second term we will keep developing insight into the marketplace and gain a thorough grounding about the process of delivering and capturing value from customers.

There are five specialized courses:

• Designing Omnichannel Experiences (3 ECTS)
• Social Media Analytics (3 ECTS)
• Marketing Analytics in the Digital Era (intensive) (3 ECTS)
• Monetization: Mastering the Journey from Customers to Cash (3 ECTS)
• Innovation and Marketing of New Products (3 ECTS)

The wide range of electives offered during this term will allow you to tailor the program to your specific career goals.
 
You can choose five elective courses, with a minimum of three compulsory marketing electives, all with a strong practical focus. The courses feature a highly interactive methodology and are largely based on your own initiative and work.

2025/26 Electives

Electives offering may very from on academic year to the next. The following list are examples of last year offering

 
Marketing Electives:

• B2B Sales
• Mastering Modern Luxury
• Advanced Data Analytics and Visualization in Marketing
• Conscientious Marketing and Martech Ethical
• Digital Marketing Performance
• Finance for Marketing & Sales Managers
• Implementing Integrated Communications
• Managing Luxury Brands
• AI Superpowers for Marketing Mastery
• Strategic Key Account Management

Free Electives:

• AI Applications for Business
• Banking & Financial Markets
• Challenge Based Innovation for Artificial Intelligence (CBI4AI)
• Consulting Insights: Strategies for Success
• Data Analytics and Cloud Platforms
• Data-Driven Prototyping with AI
• Family Business Management
• In Search of Principles for a Life Philosophy: Lessons from Art, History and Economics
• Re-Imagining Capitalism
• Journey into professionalism 

Free electives from other MSc Programs:

• Agile Management: How to Manage Projects and Products
• Creating Successful International Marketing Strategies
• Data Analysis for Business Managers
• Developing Business Models for Impact
• Development Tools for Web & Mobile Apps
• Digital Leadership in the era of AI
• Digital Product Management
• Equality and Human Rights in Business
• Excellent Consulting: The Challenge of International Collaboration & Corporate Change
• Global Supply Chain
• Global Value Chains, Sustainability and Innovation
• Introduction to Machine Learning
• Leading with Impact: Developing Your Leadership Skills, Becoming a Leader
• Managing risk as sustainability strategy
• Project Management
• Recommender Systems
• Social Entrepreneurship & Impact Investment
• Strategic Management of Disruptive Innovation & Exponential Technologies
• Sustainabile Finance and Impact Investment
• Sustainability Management in Practice
• The Art of Strategic Decision-Making

Places are subject to availability
While all students can opt for all offered Electives if they fulfill prerequisites, they have to enroll through a bidding process where students from certain programs might have preference for courses more relevant to their Master and spaces are limited in each course.

MASTER'S PROJECT/INTERNSHIP
 
You can choose from three different formats:

• Business Plan, aimed at fostering your entrepreneurial spirit
• In-Company Project, based on a professional internship
• Master Thesis, aimed at demonstrating your research abilities 

You will receive full support from your tutors, regardless of the format chosen. You will also have to complete a prior preparation course.

MASTER'S PROJECT DEFENSE & GRADUATION