ESADE Associate Professor and marketing expert Bart de Langhe has been re-elected to the Editorial Review Board of the Journal of Consumer Research (JCR), one of the world’s leading flagship journals in marketing research and consumer behavior.

The new editorial team will serve a three-year term and comprises highly recognized scholars from all over the world. The members represent a broad range of perspectives in fields spanning psychology, marketing, sociology, economics, healthcare and anthropology, among others.

The JCR is one of the most prestigious academic journals focused on scholarly research that describes and explains consumer behavior. As part of his new role, Prof. de Langhe will join the incoming editorial team in its vision of increasing the understanding of consumer behavior and its underpinnings by adopting a broader perspective when evaluating manuscripts submitted to JCR.

“Our mission as ERB members will be to evaluate manuscripts not only on their conceptual contribution, but also on the meaningful, practical insights that they generate which can be used by consumers, academic researchers, public policy makers and practitioners,” commented Prof. de Langhe.

About Prof. de Langhe

Bart de Langhe is an Associate Professor of Marketing at ESADE. He earned a PhD in Marketing from the Rotterdam School of Management, Erasmus University (The Netherlands) and Bachelor and Master Degrees in Psychology from the Catholic University of Leuven (Belgium). Before joining ESADE, he was on the faculty for six years at the Leeds School of Business, University of Colorado–Boulder (USA). He has held visiting positions at the Booth School of Business in Chicago, the Rotterdam School of Management and the Catholic University of Leuven. Bart's research examines how consumers and managers make judgments and decisions, with a specific emphasis on intuitions about data, metrics and statistics.