The consequences of the global crisis on the emerging markets
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Javier Santiso
Associate Professor of the Department of Economics
Emerging countries are responding better than the richest countries.
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How to identify business opportunities?
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Jan Brinckmann
Assistant Professor in the Department of Business Policy
What are business opportunities? How do people identify them? What characteristics define good business opportunities? How do people go about validating their business opportunities?
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InnovaRH, the first think tank designed to research and foster innovative talent solutions
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Jaime Bonache
Professor in the Department of Human Resource Management
What is InnovaRH? What makes it unique, relevant and interesting? What is the project's focus? What findings have been made so far? Why are some innovations more successful than others?
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Traditional consumer segmentation is outdated
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Mònica Casabayó
Associate Professor in the Department of Marketing Management
Artificial intelligence in marketing. Why? What are marketing's unsolved problems? Which consumer segmentation could be proposed?
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