Entrepreneurship through the EdTech Perspective

Under the “Entrepreneurship through the EdTech Perspective” slogan, Esade is in charge of 4YFN’s EdTech program of activities and debates, underscoring its commitment to the business community and coinciding with the 30th anniversary of the Esade Entrepreneurship Institute.

Esade will explore issues such as how AI and the metaverse will transform education, the new EdTech trends we’ll see in 2023 and the role women play in the AI field.

We look forward to seeing you from February 24th to March 2nd, 2023, in Hall 8.1 in the Fira de Barcelona exhibition center located on Gran Vía, and hope you take part in all our scheduled activities.

View the esade speakers

30 years building the entrepreneurial future

For the seventh consecutive year, Esade is also the lead sponsor of 4YFN, the event dedicated specifically to startups within the Mobile World Congress, the world’s most important mobile phone and technology trade fair. In addition, we are also the key partner for the EdTech program for the second year in a row, reinforcing our position as a driver of the new learning formats that technological innovation has brought about.

Talent and AI’s impact

Thanks to the combination of human and artificial intelligence, AI’s commercial value is expected to reach 3.9 trillion dollars (Gartner).

In this context, companies need professionals who can make the most of Big Data by applying Artificial Intelligence (AI).

For this, Esade has incorporated innovative and dedicated programs into its portfolio, including the Double Degree in Business Administration and AI for Business and the Master in Business Analytics and the Executive MBA taught in person in Madrid and Barcelona and designed to develop the hard and soft skills executives need to lead complex projects based on innovation and digital transformation.

The metaverse at Esade: New tools and methodologies

At the end of 2022, Esade launched its own campus in the metaverse, connecting our participants with pioneering programs dedicated to improving their use of new technologies. This immersive experience helps accelerate their learning curve 4 times faster than in-class modules, as well as enabling them to create leading-edge realities and project future scenarios in which they can test new business models with a positive impact on society and companies.

30 years boosting entrepreneurship

This year, Esade’s Esade Entrepreneurship Institute (EEI) celebrates its 30th anniversary dedicated to furthering academic excellence in the entrepreneurship field and related areas through research, teaching, startup creation and knowledge transferal efforts.

EEI’s mission is to support Esade’s learning, innovation and entrepreneurship ecosystem located on our Rambla of Innovation.

Technology and sustainable firms

Technology provides companies, projects and society as a whole an opportunity to achieve sustainable growth. Esade contributes to help talented program participants become responsible leaders, and we underscore the fundamental importance of ongoing learning as a means to achieve sustainable progress. Digital technology clearly facilitates this advancement.

How AI, AR/VR & the Metaverse will change education

What EdTech trends will mark 2023?

Women and AI: Challenges and Opportunities

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(Agora Stage – Hall 8)

Not a day goes by without news of ChatGPT. And not a week goes by without hearing of the new AR/VR Apple glasses. Both are poised to change the world. How will they impact & transform higher education?

Esteve Almirall, Professor at Esade and Director of the Center for Innovation in Cities.

(at MWC - Hall 7 Theater 4)

Xavier Ferràs, Associate dean of the Esade Executive MBA
Lluís Pareras, Founder and Managing Partner Invivo Capital
Josep Maria Martorell, Associate Director Barcelona Supercomputing Center

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How AI, AR/VR & the Metaverse will change education

Ai & the Future of Medicine Sports tomorrow

Esade Pod

(Parner Lab - Hall 8)

We will debate with EdTech entrepreneurs on the trends we’ll see in this field in 2023. We also encourage you to discover EdTech Startups – as they will highlight initiatives that use big data to adapt curriculums and train future generations.

Davide Rovera, manager Esade Eworks
Kevin Giorgis, Co-Founder & CEO at Wyblo
Pina de Paz, CEO & Co-Founder at Kimple Education
Arol Viñolas, Co-Founder at arol.dev
Suzanne Jenkins, Manager, Esade Center for Social Impact

Irene Unceta, Operations, Innovation and Data Sciences at Esade
Atia Cortés, Postdoctoral researcher at the Barcelona Supercomputing Center (BSC) and co-director of the AI4EU Artificial Intelligence and Society Observatory
Emma Fernández, Non-Executive Director at Gigas
Paula Subías, researcher at the Eurecat Digital Health Unit, specialized in data science and AI

(Parner Lab - Hall 8)

How can disruptive technologies transform the world? We will explore the impact that technology has on businesses from different sectors, entrepreneurs and society and the skills that leaders must acquire to adapt and face the challenges posed by immersive technologies in the business environment.

Esteve Almirall, Operations, Innovation and Data Sciences at Esade
Ernesto Pla Martínez, Vice-President Talent & Organization at Grifols
Alfonso Sanz, Partner at Digital Excel and Esade Corporate Learning Solutions
Natalia Olson-Urtecho, director Plug & Play Tech Center Europe

Esade Metaverse Campus Experience

Discover our Esade Executive Education’s campus in the Metaverse to learn first-hand what education is like when applying disruptive technologies.

What EdTech trends will mark 2023?

Women and AI: Challenges and Opportunities

Workshop ‘From business to the Metaverse’

(Earth Room – Discovery Area - Hall 8)

In this session, Ivan Bofarull, Chief Innovation Officer at Esade, will share Esade’s innovation thesis, and then moderate a panel with three rock stars in the space of futurism (Cecilia Tham), online education (Giuseppe Auricchio) and healthcare (Jorge Juan Fernández). Their common goal: to reimagine the university of the future. Will university still be the realm of traditional players? Or new players in the edtech space will emerge as the dominant ones? What about a hybrid model? Both mainstream and contrarian thinkers are welcome to join this session.

Ivan Bofarull, Chief Innovation Officer, Esade (10 min previous speech and moderator)
Cecilia MoSze Tham, serial entrepreneur and founder of Futurity Systems
Giuseppe Auricchio, General Director of PROEDUCA
Jorge Juan Fernández, Venture partner at Nina Capital

Academic activity with student from Bachelor in Artificial Intelligence for Business (BAIB)

Top 5 startups Pitch

Wyblo (vertical EdTech) (SELECTED)

30 years boosting entrepreneurship

Year after year, Esade has built an entrepreneurial ecosystem that has become a benchmark in Europe and among the best in the world. Our purpose is for students to learn to become entrepreneurs and launch new ventures that help create a better society.

Jan Brinckmann, director Esade eWorks Accelerator Progam (Welcome speech)

Reimagine University: what’s next in higher education?

Doing business with algorithms

Startup Pitch Battles

Esade eWorks Meetup @4YFN: 30 years boosting entrepreneurship

(Pitching Stage – Discovery Area – Hall 8)

In this challenge organized by Esade, Deloitte and 4YFN, Esade’s MSc in Innovation and Entrepreneurship students will show the knowledge acquired in the master's degree course to select the best startups for 4YFN. The six selected groups will make a pitch explaining in detail the reasons for their selection.

Esade Pod

Challenge “Esade’s choice: Best startup at 4YFN 2023”

(Online Event)

Welcome: Xavi Arderiu (LIC&MBA ‘01), Esade Alumni Marketing Club board member

Panel:
Montserrat Guardia, Chief Strategy Director, Mobile World Capital Foundation
Salomé Valero, Kyndryl, Country Practice Leader
Alexandra Maratchi (Lic&MBA ‘09), entrepreneur
David Boronat (Lic&MBA 97), founder and President of Multiplica

Moderated by: Andrea R. Bifulco (MMM ‘12), President of the Esade Alumni Milan Chapter

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Agenda MWC

Agenda 4YFN

Entrepreneurship through the EdTech Perspective

Welcome to Esade – MWC 4YFN 2023

30 years building the entrepreneurial future

Talent and AI’s impact