The shopping experience influences the willingness to pay a little more
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Luís Martínez Ribes
Associate Professor of the Department of Marketing Management. URL Lecturer
The shopping experience. How is it changed into "customer's preference"? Sensory perception: How dramatisation can boost profit margins? Why are more and more companies entering the retail sector?
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Business Model Innovation
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Silviya Svejenova
Associate Professor of the Department of Business Policy
The study: Ferran Adria's business innovation. The approach: Examine what has changed, and how and why it has changed. Some insights: Developing a core competence in creativity. Essentials in business model change: coherence, competence, value creation.
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Los living labs funcionan mejor en los entornos complejos
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Esteve Almirall
Profesor asociado del Departamento de Dirección de Sistemas de Información
¿Qué son los linving labs? ¿Cuándo es mejor un living lab que el sistema tradicional? Dos casos prácticos: Teleictus y Nokia.
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Universities and industries have to define their new roles
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Elena Bou
Associate Professor of the Department of Operations Management and Innovation. URL Lecturer
What is the "European paradox"? How has ESADE participated in this new innovation scenario offered by the EIT? What is InnoEnergy and what is its aim? What are the next steps of InnoEnergy?
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