Esade Entrepreneurship Institute
How to evaluate the impact of corporate purpose.
Companies must develop the capacity to accurately assess whether they are making progress toward social and environmental goals.
Confronted by employees seeking meaningful work, customers demanding sustainable and traceable products, and investors who want companies to do both well and good — while inequality is rising and climate change is an increasingly dire threat — business leaders are redefining the purpose of their organizations. These days, one is hard-pressed to find a major company that has not incorporated the greater good into a statement that lays out the organization’s reason for existing.
Busch, C. & Hehenberger, L. (2022). How to evaluate the impact of corporate purpose. MIT Sloan Management Review, 64 (1), pp. 12-13.
