Having food delivered at home is not necessarily something new. From pizza to hamburgers, placing an order by phone has been common for decades. However, in the last few years the advent of fast internet and the introduction of mobile apps has led many companies to adopt what is known as platform business models. In a nutshell, platform companies like Deliveroo, Netflix or Airbnb provide the technological infrastructure to match demand and supply. Hence, they specialise in creating ‘markets’ as opposed to directly providing goods or services.

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