B2B Marketing

• Analysis of purchasing processes, influencers, and competitive forces.
• Establishing a competitive position: developing profitable and lasting competitive advantages.
• Analysis and study of market segmentation and positioning.
• Definition and application of the successful marketing mix strategies.
• Winning client loyalty and increasing business within corporate accounts.

Participants acquire knowledge and capabilities for identifying the many variables that exists in B2B marketing. In addition, they gain insight into the characteristics of the different sectors, understanding the purchasing processes of corporate customers, and the forces that generate competition. Participants learn to adapt product development and marketing to the ever-changing markets, incorporating technology as a competitive tool and a method for instilling customer loyalty.

Personalized competency building and advanced methods and exercises to expand marketing executives¿ knowledge base and transform their management skills to help formulate and implement market penetration and segmentation growth strategies.

Program Director Barcelona

see CV

Barcelona