ESADE Business School > MBA, Executive Education, Undergraduate and Master in Management and Law > Barcelona, Madrid, Buenos Aires

To understand which of a company's analytical components and resources are strategic.
To identify the key factors of success in the sector and the key competencies of the company.
To propose alternative competitive strategies and means of generating competitive advantages.
To design a logic for corporate strategy and business development.
To identify the necessary steps and content to achieve useful and effective strategic planning.
To establish a strategic-planning sequence for implementing growth alternatives.

Executives seeking to acquire concepts, tools and ideas that will allow them to bring new perspectives to their companies and lines of business.

Directors of functional areas.
Business directors of small and medium-sized companies.
Directors responsible for developing new lines of business in small and medium-sized companies.
Directors of newly formed areas responsible for planning at their companies.
Department directors who oversee teams involved in the decision-making process.
Middle managers interested in learning about the processes of strategic reflection.

For participants and their organisations

Situating the company in its general context and sectoral environment in order to identify the implicit business opportunities and threats, and learning how to anticipate their impacts and actively manage them.
Identifying the levels of strategy in the company, the people responsible for each one, and their goals, motivations and objectives.
Ordering and categorising the elements of strategic management for the particular company and sector.
Developing arguments for aligning decision-making processes at all levels of the company.
Clearly defining the perimeter of the strategic business units, their logic and their role in the company’s group of activities.
Identifying the resources and elements upon which new strategies can be developed.
Analysing the needs and requirements for the implementation of new strategies.

Specific educational methodology
The seminar's methodology is more similar to a workshop dynamic than to an academic discussion of theory. Following a highly practical approach, we will discuss the most influential current management ideas and explain how to put them into practice, in the context of each participant's situation. The seminar will also tap into the participants experiences in their respective sectors and functional areas. Our complementary material will include case studies and analyses of best practices.