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Executive MBA & Master General Management Innovation Business Strategy Leadership & HR Marketing and Sales Financial Management Non Profit & Social Innovation Health, Pharma & Biotech Management & Law Public Administration Refresher Programme for Alumni Talent Management in Intensely Changing Environments (Madrid and Barcelona) Creating Successful Business Strategies for Hotels in Difficult Times (Barcelona) Web 2.0: Strategies for Social Media Marketing (Barcelona, Madrid, Tenerife, Lerida and A Coruña) Building Industry and Value Chain Strategies in Europe (Lisboa and Oporto) Sales Innovation (Barcelona) Customers, Growth and Value Creation: New Approaches to Business Management (Madrid) Is My Company a Doughnut? The Essence of Customer-Centric Organisations (Barcelona) Trust-Based Leadership (Madrid) Ludwig Erhard and the Alphabet-Soup Crisis (Barcelona and Madrid) Managing Emotions in Teamwork Situations (Barcelona and Madrid) Family Businesses and Emotions (Lleida, Girona and Tarragona) New Realities and Global Business (Washington, New York, Chicago and Miami) Banking and Economics (Andorra and Madrid) Leaders' Coach (Girona, Valencia and Zaragoza) Managing People in Situations of Uncertainty (Sao Paulo) The Role of Serial Entrepreneurs in Innovation Ecosystems (Buenos Aires) Company Valuation in Times of Crisis (Palma de Mallorca) EEEPP

PROGRAM FINDER Programme area Start date May 12 June 12 July 12 August 12 September 12 October 12 November 12 December 12 January 13 February 13 March 13 April 13 Campus Barcelona Buenos Aires Madrid Others Idioma del curso Español

You are in: Home » Executives Programs » Refresher Programme for Alumni » Web 2.0: Strategies for Social Media Marketing (Barcelona, Madrid, Tenerife, Lerida and A Coruña)

Introduction to Conversational Marketing as a new paradigm of relations with consumers in social media. Successful strategies and business models for the maximisation of results.
Fran Carreras

• Barcelona, Wednesday, 25 May, 2011 (in English) 
• Madrid,Thursday, 7 April, 2011
• Tenerife,Thursday,10 February, 2011
• Lerida, Thursday, 24 March, 2011