What can a boat in the Amazon, a launderette, a grand piano, a sack of cement and a touch screen teach us about sales innovation? At this session, we will present numerous international examples of how leading companies and new entrants in various sectors are innovating and diversifying in the development of their sales channels. In addition, we will analyse these cases using a simple framework that can help us reflect on how we can apply innovations of this sort in our companies.
Enrique Álvarez
- Barcelona, Wednesday, 15 december, 2010
