When companies ask themselves how to get back on the path toward growth, the answer lies in their clientele. Instead of looking inward, companies that want to grow should look outside, because their growth is tied to how they create value with their customers. This Refresher Programme session will explore different strategies and new approaches that companies can apply today to generate growth with their customers.
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Jaime Castelló
Lecturer in the Department of Marketing Management
- Madrid, Thursday, 26 May, 2011
