Innovation for Growth

Innovation requires the transformation of the ideas and technological advances into value. This requires a deep understanding of what means to innovate, how  human teams creativity can be promoted and to know the different processes of innovation, which we can put in progress from general or commercial management. This course offers participants to:
 

• Examine in depth the true meaning and scope of business innovation.
• Learn how to frame innovation strategy as part of a general strategy.
• Analyse the various drivers of business change.
• Understand how human creativity works and the forces that hinder creativity in organisations.
• Learn about the various innovation methods aimed at increasing sales.
• Identify major departmental obstacles and find solutions to the difficulties posed by the implementation of all forms of innovation.

General managers, R&D directors and sales directors. Executives from any sector (including non-profit) who are responsible for innovation, new products or business diversification.
The programme may also be of interest to professionals working in advertising, design or consulting

Day 1

• What is innovation, and what is it not?
• When to innovate and why?
• What innovation strategies are available?
• What is an innovation process?
• What is creativity? How does creativity work?
• What obstacles does creativity face within an organisation?
• How can an organisation's culture be transformed into a culture of creativity?

• How are markets created?
• What is indirect marketing?
• How can indirect marketing be put into practice?
• What are the most common problems in implementing innovation?
• What organizational formulas are available to implement innovation?
• How can the rest of the organisation be involved in innovation processes and in their implementation?

The model employed will combine lectures with group debates and discussions. It will also feature the participation of executives from the world of business and social innovation, as well as important figures from the creative fields, both artistic and business-related. We will hold a few group exercises relating to critical aspects that require student experimentation.
jhgj
In general, this will be a highly practical course with a high degree of participation. After each activity, we will perform a collective analysis that will help us to consolidate our reflections and draw useful conclusions on each topic

Date	Tuition Eur.	Location
21 and 22 October, 2010  Thursday and Friday, from 9 am to 6.30 pm	1.850 €	Barcelona

Program Director Barcelona

see CV

Barcelona