ESADE Business School > MBA, Executive Education, Undergraduate and Master in Management and Law > Barcelona, Madrid, Buenos Aires

Achieving strategic growth through both Incremental and Radical Innovation

Identifying new customer segments, creating new markets, and embracing new business models within existing business units is a major challenge. Achieving significant innovation rapidly in traditional corporate environments is a daunting task. Almost all established companies recognize the strategic importance of innovation, intrapreneurship, corporate venturing and the creation of new markets. However, many large companies, especially those in Europe, have failed to realize the anticipated growth they need to remain significant, competitive global players. The purpose of this course is to provide the participants with an Open Innovation framework where - - through collaboration with a variety of partners - - new ventures can be created with an improved perspective and clock speed outside their current corporate or startup environment.

This course conveys the latest concepts of entrepreneurship, intrapreneurship and corporate venturing with a focus on new product/new market combinations including a finance, marketing, sales, technology and human capital frameworks relevant for start-up ventures.
During the course, Open Innovation is introduced as a tool to create a meeting ground for corporate environments, universities and start-ups where resources, knowledge and especially new business options can be jointly developed.

This Corporate Entrepreneurship course teaches the fundamentals of Open Innovation as applied to developing new venture options for global corporations. The participants will be given the opportunity to develop and refine their business case, which will be evaluated during the last day of the course by an objective and demanding team of experts.

Participants will also be able to scout out new opportunities with special access to the innovative concepts and new firms at HiT Barcelona <http://www.hitbarcelona.com/>.

The combination of world-class teaching, business case development, and access to networks will strengthen each participant’s new business development and venturing capabilities.

This “Corporate Entrepreneurship and Open Innovation” course is directed toward Corporate and Start-up entrepreneurs interacting in an Open Innovation setting, responsible for building new businesses based on breakthrough technologies. It is also designed for managers responsible for new business model implementation in an Open Innovation context targeting sustainable long-term corporate growth, including:

Internal and External Venturing
New Business Development,
Corporate R&D
Incubators

Since successful business development, intrapreneurship and venturing is based on the integration of several business activities, we encourage companies to send teams of 2-4 persons with a cross-functional or intra-departmental background.

PRESENTERS

Henry Chesbrough

Executive Director of the Center for Open Innovation, Haas School of Business
Adjunct Professor, Haas School of Business
BA, Economics, Yale University
MBA, Stanford University
PhD, Business Administration and Public Policy, Haas School of Business

www.haas.berkeley.edu/faculty/chesbrough.html

Kenneth P. Morse

Founding Managing Director, MIT Entrepreneurship Center
Chair in Entrepreneurship, Innovation and Competitiveness, Delft University of Technology
Visiting Professor, ESADE Business School
Chairman, Entrepreneurship Ventures, Inc.
Commercialization Advisor, Dynasil Corporation
Serial Entrepreneur
Bachelor of Science, MIT
MBA, Harvard Business School

entrepreneurship.mit.edu/staff.php

Wim Vanhaverbeke