Digital Lab: A Hands-on Approach to Real-world Problem Solving in the Digital Business Realm
Step into the dynamic world of digital business with Esade's Master of Science program, where learning goes beyond textbooks and lectures.The Digital Lab course offers a unique blend of immersive and practical learning, challenging students to tackle real-world issues presented by corporate entities. Employing the Google Design Sprint methodology, participants are tasked with developing and testing solutions within a condensed timeframe, ensuring a hands-on and dynamic educational experience.
In the upcoming edition of the course, students will confront three significant challenges posed by distinguished companies: AKO, undergoing a strategic transformation from a refrigeration product manufacturer to a provider of specialized services; Nestlé, a global leader in the food industry, accessible through the Nestlé Global Digital Hub in Barcelona; and Banc Sabadell, a prominent Spanish financial institution.
These challenges not only serve as a test for students' knowledge and creativity but also provide an unparalleled opportunity to demonstrate their competencies within the ever-evolving digital business landscape. The Digital Lab acts as a conduit for fostering innovation and strategic thinking, equipping students with the skills and knowledge required to navigate and influence the future of digital banking.
This course's immersive and practical approach aligns seamlessly with Esade's commitment to cultivating practical problem-solving skills and preparing students for the exigencies of the digital business world. Through the Digital Lab, participants gain valuable insights into industry trends and challenges, effectively preparing them to assume leadership roles in the digital era.