December 03, 2008
Staff
  • Dr. Mar Vila
  • Director of ESADE's Centre for Tourism Management
    Contact
    See faculty the member's web site


    Lecturer, Department of Financial Management and Control, ESADE.   Director, 3rd European Doctoral Tourism and Leisure Colloquium.  PhD in Company Management (ESADE-URL).  Degree in Business Sciences and Master's Degree in Company Management, ESADE.   Degree in Company Management (ESADE-Universitat Politècnica de Catalunya).

    She has collaborated with ESADE's Centre for Tourism Management (CEDIT) since 2001. Dr. Vila directs the International Doctoral Tourism and Leisure Colloquium. She is in charge of organising various workshops disseminating CEDIT research and study findings in the tourist industry.


  • Dr. Josep Francesc Valls
  • Full Professor of ESADE'S Department of Marketing Management and the Centre for Tourism Management
    Contact
    See faculty the member's web site


    Founded the Centre for Tourism Management in 1990 and was its Director until September 2004. Programme Director of the Tourism Management-Executive Programme. Director of the International Tourism and Leisure Symposium 1992.  Professor of the Tourism Marketing, Strategy and Commercialisation Department at ESADE Business School. PhD in Communication, Degree in Contemporary History, Master in European Studies, Post-graduate Degree in Communication.

    He is the author of various books, including " Gestión destinos turísticos sostenibles " [Management of Sustainable Tourist Destinations] Gestión 2000 (2004); "A Comparison of European Travellers Leisure Styles" in “The Tourism and Leisure Industry, Shaping the future", The HHP, New York, pags 151-168 (2004); "Gestión de companies de turismo y ocio” [Management of Tourism and Leisure Companies] (Gestión 2000 (2000);   "Las claves del mercado turístico [The Keys to the Tourism Market] (Deusto (1996);   "La imagen de marca de los países [Countries' Brand Image]  (Valls, McGraw-Hill, Madrid (1992).  He has taken part in numerous projects, including the Tourism Plan of the State of Alagoas, Brazil (2007), the Tourism Plan for the Sierra de Capivara and Costa Norte, Brazil (2004), Tourism Plan for Baix Llobregat (2000), Tourism Plan for Peru (1998) - and the Tourism Plan for Lleida, (1996). He has directed studed such as "Proposta de finançament turístic a Barcelona, la taxa turística" [Tourism funding proposal for Barcelona. Introduction of a tourism tax] for Barcelona City Council (2005), and "Un marco estratégico para fortalecer el sistema económico insular compatible con la contención del growth turístico en Lanzarote” [Strategic framework for strengthening the island economy and containing the growth of tourism in Lanzarote] Lilfe-Cabildo Lanzarote programme (2004). He has also collaborated with various bodies, including the AECI, the Inter-American Development Bank and the WTO (World Tourist Organisation).