Research projects

Economic success, design orientation and market orientation. Sectorial analysis. Quantitative and qualitative focus

Role of design in new product development. Design and success and failure factors

Design valuator (interdesign branding)

Design valuator and brand value. The Impact of Design Management over Brand Equity

Design and brand management

Methodologies and market research tools based on design

Design for all

"Cool hunting". Analysis of Present Methodologies for Trend Setting and Cool Hunting

Role of design in "low cost" concepts.

Design in B2B business model.

"Green" design

"User centered design"

Design Management and Business Ethics

A Study of the Corporate Culture and the Design Management Orientation of European Firms

Design Management in the Fashion Industry

New orientations on Marketing Education

Macro Measures of Consumer Well Being