Research Group on Brand and Consumption

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The members of the Research Group on Brand and Consumption (GRECOMAR) aim to carry out cutting-edge research on brand management and consumption. The research agenda of the group also aims to adopt a trans-cultural perspective and to be of international significance.

The group's research agenda for the period 2009-2013 will focus on brand management and consumption, from a trans-cultural perspective. Specifically, we commit ourselves to achieving the following results:

Publishing in top academic international indexed journals

Discussing our research in leading international academic conferences

Forging an international network of academic research centres in the brand management and consumption field. This network would help pool research interests, methods and experience and give scope for joint projects

Group members' participation as reviewers for international academic journals and as members of their editorial boards

Incorporating post doc students to the research group

Training PhD students in brand management and consumption from a trans-cultural perspective

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ESADE Knowledge: Key Changes and Challenges for Brands in an Uncertain Environment

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