When faced with constant change, the only choice is to adapt. With change in business, comes new business models and concepts, new organisational paradigms and ways of working.

Time has shown that the most effective way to work is in settings where knowledge and thought processes flow: where the norm is anything but normal, and anyone is welcome. Where technological change is constant and moves with the times.

ESADE Business School, as a reflection of the business world, has restructured the MBA programme, creating a more modern, more innovative and inherently digitalised learning experience, training leaders who are capable of adapting to this new way of thinking, beyond the status quo, and that go on to apply this disruptive and creative leadership to generating change for the better.


Creactivism is a new concept, a new attitude and mind-set that we firmly believe in at ESADE. Our managers and senior professionals stand out thanks to their ability to apply and transfer this passion for creative activism to their teams. This spirit is contagious and is the basis for real and lasting change. This is entrepreneurial leadership in its truest sense.

Throughout the programme, students will start exploring themselves and the competencies they need to break the mould, move the parameters and transform themselves and others. The knock-on effect of these actions is that as our students and graduates move around the world, global organisations will begin to benefit from this and promote its growth. Innovation is no longer a possibility, it is a must for the active, collaborative leaders of the future. The ESADE MBA has its sights firmly planted in the future, and making it better for all.


Our MBA participants are diamonds in the rough; we at ESADE see it as our job to help reach their full potential and shine. If change is the objective, the commitment to change has to start within all of us. These are the 4Cs, or fundamental pillars of our new methodology that together form one, far more important C – that of Change.
Collaborative leadership
Cooperation and co-creation are part of ESADE’s DNA, and our MBA is at the epicentre of this move towards transversal, collaborative business models and companies. Collaboration is an international language, understood globally and which transcends cultural particularities. Our graduates must be ready to successfully lead this change in dynamic, and maximise the potential of collective talent.
Critical thinking
We are living in times of rapid change and this has the potential to pose many challenges. Participants need to question everything to be better able to understand and identify issues, face these challenges head on, and provide innovative and appropriate solutions and question everything. For best results, take nothing at face value.
Our students will be the driving force behind change, with the entrepreneurial spirit necessary to develop new products, services and continue to meet the needs of society. But having true entrepreneurial spirit is more than developing new products, it is about redefining our existing thought patterns and rewriting the rules. Only those with the capacity to lead, see opportunity where others don’t.
Communication skills
Any great idea is only as good as the way in which it is communicated and put into practice. Communication skills will be also a focus, to make our students gain the abilities of persuasion and engagement needed. On this depends everything from initial investment to a project’s eventual success.


The new structure is divided into 3 main phases, created with one main goal in mind: educating the “creative activists” capable of making lasting change. Here’s how we do it:
TERM 1: Awareness

The first term is about introspection: we spend this time focusing on our own strengths and weaknesses and our individual creativity; the focus is on identifying opportunities for transformation, and honing the skills to act on them. Change begins with the individual, and subsequently our role in the greater scheme of things.

With increased self-awareness, we are able to unleash the ability to transform that exists in each of us. Without this understanding of the part we play in society, the impact of our actions is greatly reduced.

TERM 2: Create & Innovate
At this stage of the programme, students gain a deeper understanding of the specific functional areas within a company and will focus on creativity and entrepreneurialism. This is where the change of mind-set comes into its own; breaking old, unproductive habits and leaving our comfort zone permanently behind us, to make room for innovation.
TERM 3: Transform
Once we have identified the transformative potential of our environment, the action stage can begin. This module focuses on putting everything learned about transformation into practice to become a creative leader, and one that makes a positive impact on organizations. The objective is not to change current methodologies for change’s sake, but rather identify where opportunities for improvement lie and implement change to reap the benefits.


The evolution of the MBA has led us to create many new subjects and redesign others, to provide the key capabilities for future leaders:

By honing your creativity, your analytical skills will take on new meaning.  This is a way to rethink traditional business methodologies, open your mind to new ways of approaching time-old challenges and shedding new light on them.



Innovation is one thing but changing your mindset to become a truly innovative person, is a vital step in internalising the process and making innovation second nature. Innovation is no longer optional, it is a fundamental part of business development and success.


Business Analytics (Big Data) & Decision-Making

Big Data and Marketing Analytics are the keys to understanding the customer, creating campaigns that work and ensuring time and money are well-spent. Anything else is a guessing game.  Learn the process and make your insider knowledge count!


Basics of Negotiation

Business is nothing without a firm handshake and a strong negotiation technique.  Learn how to master the art of persuasion and draw on your strengths to help get the most out of business deals.


Business Problem-Solving

When problems arise, everybody looks to the level-headed trouble-shooter to resolve issues quickly and effectively.  Tackle the problems real senior managers face and polish your decision-making abilities so that nothing stops you in your tracks.


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