Associate Professor, Department of Marketing at
Esade
URL Associate Professor
Decano Asociado, Programas de Grado y Bachelor
Investigador,
Biography
Gerard Costa holds a PhD in Management Sciences and an MBA from ESADE. He has held
various part-time positions at ESADE since 1990, covering both academic and management
functions. His academic interest is focused above all on structural and cultural aspects
of various marketing-related areas, and on the impact of market orientation on the
results of organizations.He has studied the management of marketing channels, the
interrelations with marketing and sales functions, and business management in the
health sector and pharmaceutical industry, analyzing the relations between product-service
orientation and mechanisms to increase market orientation.Gerard has pursued a parallel
professional career in Procter & Gamble, Arthur Andersen, Bayer, and Rizzoli Corriere
della Sera, and business consultancy activities in marketing.
Contact details
Tel: +34 932 806 162
Ext. 2557
Fax: +34 932 048 105