ESADE Business School > MBA, Executive Education, Licenciatura y Máster en Dirección de Empresas y en Derecho > Barcelona, Madrid, Buenos Aires

The course provides insights into the key aspects of global entrepreneurship, intrapreneurship, open innovation and corporate venturing:

How to organize and leverage the corporate setting to start and grow new, significant, globally competitive businesses.
How to use new business development and venturing as a tool in strategy making processes and corporate transformations.
How to collaborate effectively with start-up firms and tech entrepreneurs.
How to generate successful (corporate) start-ups in an Open Innovation setting.
How to use partners, scouting, incubators, spin-ins, spinouts, and corporate venture capital.

The course addresses critical issues related to growing new business start-ups:

Starting the venture: The Team. The Customers. Entrepreneurship/Intrapreneurship. Opportunity scouting. Creating value through technology. The role of intellectual
property.
Marketing, sales, financials: Sales and Marketing for intrapreneurs. Venture capital: corporate venturing, public venturing.
Setting up a business plan: Elements of the plan. Getting your message across. The importance of global ambition.
How to build your team: Stages and evolution of the organization.
How to scan the environment for new ideas and potential partners.
How to create and recognize new opportunities for innovation.
How to organize the corporation to optimally embrace, assimilate and integrate new technologies and business ideas.
How best to work effectively and negotiate deals with technology providers (small start-ups and research institutes). What is the role of flexibility and complementary competences
in these negotiations?
The will to win: the importance of leadership and the team.
Global ambition means planning global sales from the start, but how?

This Open Innovation and Corporate Enterpreneurship course is directed toward corporate intrapreneurs and tech start-ups interacting in an open innovation setting, responsible for building new businesses based on breakthrough technologies. It is also designed for managers responsible for new business model implementation in an Open Innovation context, targeting sustainable long-term corporate growth, including:

Internal and External Venturing
New Business Development
Corporate R&D
Corporate VC
Incubators

Since successful business development, intrapreneurship and venturing are based on the integration of several business activities, we encourage companies to send teams of 3 - 6 people with cross-functional, interdepartmental backgrounds.

PRESENTERS

Henry Chesbrough

Executive Director of the Center for Open Innovation, Haas School of Business
Adjunct Professor, Haas School of Business
BA, Economics, Yale University
MBA, Stanford University
PhD, Business Administration and Public Policy, Haas School of Business

www.haas.berkeley.edu/faculty/chesbrough.html

Kenneth P. Morse

Founding Managing Director, MIT Entrepreneurship Center
Chair in Entrepreneurship, Innovation and Competitiveness, Delft University of Technology
Visiting Professor, ESADE Business School
Chairman, Entrepreneurship Ventures, Inc.
Commercialization Advisor, Dynasil Corporation
Serial Entrepreneur
Bachelor of Science, MIT
MBA, Harvard Business School

www.esade.edu/faculty/ken.morse

Wim Vanhaverbeke