Redesign your Bio Company Strategy

New Normal Environment is emerging in the biopharmaceutical and medical technology sectors. After a wave of merger activity in recent years, Big Pharma is realigning its strategic priorities. The new reality is a scarcity of early stage venture funds. Facing a tough reality, biotech ventures must find effective ways to redesign their strategies and improve their capabilities to survive and thrive. This programme is designed for executives who are looking for new solutions. The key takeaway: learning how to do business development more effectively.
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Key objectives of this programme are:
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• Global overview on trends and tools for facing changes and developing strategies for growing your business in the biomedical sector.
   
• Key elements to foster high potentials teams to maximize their capabilities and outputs at any level.
   
• A pool of experiences of international entrepreneurs and executive managers in redesigning company strategies in the biopharmaceutical industry.

This course is addressed to entrepreneurs, start-up managers and CEOs as well as to senior executives of biomedical companies and related industries who want to improve their strategic mindset that will help them to create value for their businesses.
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Class size is strictly limited to 30 people to ensure optimal interactive opportunities throughout the programme.

The focus of the programme is on how the strategy provides a framework for value creation through business development and how it is deployed throughout the company and applied in daily operations to achieve a steady growth for the company.

Day 1

• Strategies to grow and restructure.
• Key elements of business models in biopharmaceuticals.
• Business model innovation and company growth in biopharmaceuticals.
• Workshop 1 & 2.
• Dinner with guest speaker.

Day 2

• Managing early stage I+D companies successfully.
• Business Development:

1. From Science to Cash Flows.
2. Managing Strategic Alliances.
3. Approaches to IP Licensing In & Out.

• Workshop 3 & 4.
• Dinner with guest speaker.

Day 3

• High Potentials Team Management.
• Conclusions.
• Closing Lunch.

This is a programme that will be delivered as a hands-on workshop in which the learning process will:
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• Integrate the participant’s own experience with the concepts, models and tools that can help them make their company grow.
   
• Provide a strategic framework that will help the participants to develop a strategic mindset that will allow them to lead their company growth.
   
• Get the participants acquainted with the use of business models as a tool for business innovation and growth.
   
• Provide the participants with practical tools and experiences in implementing the strategy and in business development, either growing the company, partnering in strategic alliances or managing IP (licensing In & Out).
   
• Help the participants to understand the characteristics of a high performing team and how to lead it.

The aim of the programme is to help the participants to make their companies grow and increase their market value.

Dates	Fees	Location
7, 8 and 9 of November, 2011 From 9.00 am to 6.30 pm	2.970 € (hotel included) 2.620 € (hotel not included) Early Bird registrations (before 16 September) or teams of 3 or more executives from the same company:  2.490 € (hotel included) 2.140 € (hotel not included)	Barcelona

Program Director Barcelona

Jordi Vinaixa Serra

jordi.vinaixa@esade.edu

see CV

Barcelona

Ester Parramon Rodriguez, Product Manager

ester.parramon@esade.edu