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Professorat i Investigació
Directori
Professorat i Investigació
Directori
Dades de contacte
Tel: +34 932 806 162
Ext. 2749
Fax: +34 932 048 105
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Pocchiari, Martina
Professora adjunta, Departament de Màrqueting a Esade
Professora contractada doctora URL
Formació acadèmica
PhD Empirical Quantitative Marketing. Rotterdam School of Management
M.Sc Narketing Management. Rotterdam School of Management
B.Sc in Business and Economics. University of Bologna
Publicacions destacades
Pocchiari, M., Proserpio, D. & Dover, Y. (2025, June). Online reviews: A literature review and roadmap for future research. International Journal of Research in Marketing, 42 (2), pp. 275-297. DOI: https://doi.org/10.1016/j.ijresmar.2024.08.009.
Dover, Y. & Pocchiari, M. (2023, June). Review Updating: How consumers can change their mind [Paper presentation]. 45th ISMS Marketing Science Conference 2023, Miami.
Dades de contacte
Tel: +34 932 806 162
Ext. 2749
Fax: +34 932 048 105
Contactar
Tornar al directori
